Director, Cross Channel Engagement Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Become a part of Amgen’s mission to serve patients.

• Contribute to the planning, production, and deployment of marketing tactics across various channels.

• Enhance the consistency, efficiency, and impact of commercial delivery.

• Collaborate across functions with Brand Marketers, Content Production teams, Media and Channel Operations teams, and Data & Analytics partners to achieve coordinated, effective, and efficient commercial activation.

• Lead weekly interactions among GCCI channel operations teams to identify insights for optimization and broaden capability utilization for the benefit of the brand.

• Educate and promote the use of new self-service tools and centralized capabilities that empower the brand team to find, reuse, create, and deploy content efficiently as technology advances.

• Share best practices and toolkits specific to channels to enable the Brand team to execute at scale.

• Assist in the development and execution of cross-channel pilots or test-and-learn initiatives related to new formats, customer journeys, and automation.

• Document outcomes, insights, and best practices to enhance content capabilities.

• Collaborate with GCCI BAI and decision science teams to deliver performance tracking and operational dashboards that evaluate execution quality, content usage, and deployment efficiency.

• Serve as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and facilitate content flow.

⛳️ Requirements

• Doctorate degree with 4 years of experience in marketing, content strategy, and/or engagement operations OR

• Master’s degree with 7 years of experience in marketing, content strategy, and/or engagement operations OR

• Bachelor’s degree with 9 years of experience in marketing, content strategy, and/or engagement operations.

• Over 10 years of experience in content operations, digital marketing, brand execution, or cross-channel engagement.

• Profound understanding of content deployment ecosystems, including CRM platforms, DAMs, and tagging and trafficking workflows.

• Strong skills in project and stakeholder management, along with a history of successful cross-functional collaboration.

• Experience in developing and optimizing execution playbooks, templates, and standard operating procedures (SOPs).

• Knowledge of content effectiveness and performance KPIs, such as reuse, time-to-market, and audience engagement.

• Demonstrated ability to translate strategy into actionable detailed implementation plans.

• Excellent analytical and organizational skills, with the capacity to monitor execution performance and suggest improvements.

• Exceptional communication abilities—both written and verbal—to influence at various levels.

• Experience collaborating with agencies, operations teams, and brand teams within matrixed environments.

• Comfortable navigating uncertainty and leading change in dynamic marketing landscapes.

• Familiarity with life sciences or regulated industries.

🏝️ Benefits

• A comprehensive employee benefits package, which includes a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.