Director, CRM

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate, implement, and enhance customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)

• Oversee the creation and management of automated, segmented, and tailored CRM initiatives aimed at boosting retention, loyalty, cross-selling (including retail), and re-engaging lapsed customers

• Manage marketing communications through email, SMS, push notifications, retail, and paid channels

• Collaborate with the martech team to achieve enhanced automation and technological improvements that drive business performance, encompassing all ad operations and external partners (Optimove)

• Evaluate customer data, identifying actionable segments and developing targeted lifetime value/customer lifecycle engagement campaigns and programs

• Work closely with the marketing analytics team to establish dynamic segmentation and develop monitoring dashboards to track and optimize CRM channel performance

⛳️ Requirements

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university

• Over 8 years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; at least 5 years in a senior leadership role within an online gaming company

• Strong analytical skills to interpret data and assess performance

• Proven managerial and critical thinking abilities are essential

• Team-oriented – capability to collaborate effectively with other departments and leaders to accomplish property/corporate initiatives and ensure efficient day-to-day operations

• Ability to adhere to deadlines and manage multiple priorities in a fast-paced work environment

🏝️ Benefits

• Offers best-in-class benefits to eligible employees

• Supports you physically, financially, and emotionally through significant milestones and everyday life challenges.