Director, Consumer Acquisition

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Take charge of the consumer acquisition strategy, growth goals, and investment initiatives.

• Ensure accountability for incremental acquisition contracts, blended customer acquisition costs, and visit-to-lead conversion rates.

• Distribute the budget across owned, organic, paid, and emerging channels.

• Enhance owned and organic demand through search, AI-driven discovery, content, owned audiences, and shopper re-engagement strategies.

• Optimize paid demand efforts across search, paid social, affiliates, and direct mail campaigns.

• Spearhead innovation pilots across new channels, markets, and consumer value propositions.

• Extend the Digital Vehicle Marketplace into new geographical areas.

• Serve as the business owner for acquisition initiatives and seasonal promotional activities.

• Establish success metrics, baseline measurements, and criteria for investment decisions.

• Collaborate with Digital, Creative, Dealer Marketing, and Insights teams.

• Build, lead, and nurture a high-performing acquisition team.

• Report directly to the VP of Consumer Marketing.

• Operate remotely with occasional planned travel to the Southfield, Michigan office.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent professional experience.

• Over 10 years of experience in consumer acquisition, growth, or performance marketing.

• Minimum of 5 years in a leadership capacity.

• Demonstrated success in enhancing consumer acquisition across owned, organic, and paid channels while improving acquisition efficiency.

• Experience managing a substantial marketing budget and making informed investment decisions.

• Proven track record in executing an experimentation program and assessing incremental impact.

• Strong problem-solving abilities and business acumen.

• Ability to quantitatively frame ambiguous challenges and make sound investment decisions.

• Experience collaborating with digital product, creative, and analytics teams to transition acquisition initiatives from concept to execution.

• Proficient in presenting to and influencing senior or executive-level audiences.

• Familiarity with ad platforms, analytics, testing tools, and CRM systems.

• Exceptional written and verbal communication skills.

• Required degrees must be obtained from institutions of Higher Education accredited by the Council for Higher Education Accreditation or its equivalent.

• Currently not open to applicants requiring sponsorship now or in the future to work legally for Credit Acceptance, including H-1B/H-4 or F-1 OPT visa holders.

🏝️ Benefits

• Annual bonus plan.

• 401(K) matching program.

• Adoption assistance.

• Parental leave benefits.

• Tuition reimbursement options.

• Comprehensive medical, dental, and vision coverage.

• A variety of nonstandard benefits.

• Work-from-home flexibility.

• A flexible and autonomous work environment.