Director – Commercial Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the implementation and advancement of EIDA’s commercial go-to-market strategy.

• Collaborate closely with sales, product management, customer success, and leadership teams to ensure marketing initiatives are in sync with business growth goals.

• Create and manage the commercial marketing roadmap, concentrating on pipeline generation, product adoption, customer engagement, and market expansion.

• Convert company objectives into actionable, measurable marketing plans with defined performance metrics.

• Work with external partners and agencies to effectively execute campaigns, creative initiatives, and digital programs.

• Foster alignment between brand, product marketing, demand generation, and sales enablement efforts.

• Articulate EIDA’s product positioning, value proposition, and messaging framework across all customer segments.

• Develop unique, customer-focused messaging that clearly articulates business value and outcomes.

• Construct and oversee comprehensive messaging strategies tailored to various personas, industries, buying stages, and customer lifecycle moments.

• Lead the planning and execution of product launches, encompassing launch strategy, campaign coordination, internal training, customer communications, and post-launch performance analysis.

• Ensure consistent messaging across the website, campaigns, content, sales materials, events, and customer communications.

• Direct and implement the content strategy across brand awareness, demand generation, customer education, and sales enablement.

• Produce high-impact, multi-format content that fosters engagement, lead generation, and brand authority.

• Manage the distribution of content across various channels, including digital, social, email, partners, paid, and event channels.

• Collaborate with customers, subject matter experts, and cross-functional teams to develop engaging stories and sales assets.

• Continuously enhance messaging and content performance through data-driven insights and analytics.

• Spearhead the evolution of the company website, optimizing user experience, messaging, SEO, and conversion performance to stimulate demand generation and product education.

• Develop and implement integrated digital marketing campaigns across paid, organic, social, email, and partner channels.

• Oversee and manage the marketing budget, ensuring robust ROI across all programs and initiatives.

• Establish KPIs and reporting frameworks to evaluate campaign effectiveness, funnel performance, and marketing contribution to revenue.

⛳️ Requirements

• 6-10+ years of strategic B2B marketing experience, preferably within SaaS, software, or technology-driven environments.

• Demonstrated success in commercial marketing, product marketing, demand generation, and full-funnel growth strategies.

• Experience in leading product launches and cross-functional go-to-market initiatives.

• Exceptional content strategist and communicator, capable of translating complex technology into engaging messaging.

• Strong expertise in content marketing, SEO, digital campaigns, lifecycle marketing, and lead nurturing.

• Proven ability to align sales, product, customer success, and leadership teams around growth objectives.

• Data-driven, commercially focused, with experience in optimizing performance, budgets, and marketing ROI.

• Hands-on, adaptable, and results-oriented, thriving in a fast-paced scale-up environment.

🏝️ Benefits

• Competitive salary

• Remote working model

• Structured support for professional development and continued learning

• The opportunity to be part of a scaling, internationally diverse team working on genuinely complex and high-profile projects.