Director, Commerce Media – Innovation & Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as Tinuiti’s primary contact for Walmart Connect and Target Roundel partnerships.

• Oversee partnership agreements, negotiations, tracking, reporting, communications, and channel escalations.

• Assess, promote, and provide feedback on solutions from Walmart Connect and Target Roundel.

• Manage co-marketing initiatives, events, strategic accounts, product requests, and alpha/beta opportunities.

• Champion the adoption of cutting-edge Retail Media best practices and industry insights.

• Lead workflows with partners and vendors such as Skai and Pacvue.

• Collaborate with internal product stakeholders to enhance features and improve external integrations.

• Identify, develop, and implement strategies that enhance Retail Media performance.

• Supervise and mentor Retail Media Strategists and Senior Retail Media Strategists.

• Provide guidance, feedback, coaching, and career development assistance.

• Assist with hiring, onboarding, and performance evaluations.

• Create strategic positioning and content in collaboration with Sales, Marketing, and Partnerships.

• Represent Commerce in new business presentations, cross-selling opportunities, and audits.

• Conduct business reviews and manage retailer relationship escalations.

• Represent Tinuiti at industry events, conferences, and thought leadership forums.

• Act as an external spokesperson through newsletters, press, and analyst engagements.

• Streamline processes and enhance operational efficiency with client teams.

• Lead training and enablement initiatives for Retail Media-first strategies.

• Develop frameworks to evaluate innovation adoption, impact, and effectiveness.

• Oversee emerging Retail Media platform relationships and feedback mechanisms.

• Investigate new Retail Media offerings in collaboration with internal stakeholders.

• Provide strategic leadership for select accounts in the health and wellness, beauty, baby, CPG, and hardlines categories.

⛳️ Requirements

• Over 7 years of comprehensive digital marketing experience, ideally within a media agency, focused on Commerce/Retail Media.

• Technical proficiency in media channels.

• In-depth expertise in Retail Media platforms and retailer ecosystems.

• Proven track record as a Retail Media subject matter expert.

• Strong understanding of Retail Media best practices and industry trends.

• Capability to lead teams, influence stakeholders, and promote strategy adoption across various client categories.

• Experience with campaign management platforms like Skai, Pacvue, and CommerceIQ.

• Exceptional communication, problem-solving, and strategic thinking capabilities.

• Experienced in leading organizational change and fostering the adoption of new strategies.

• Ability to navigate uncertain situations in a fast-paced environment.

• Skilled at translating complex technical information into actionable insights and compelling narratives.

• Experience working within matrixed organizations, aligning objectives, resolving conflicts, and enhancing operational efficiency without direct authority.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off options.

• 20 paid holidays, including several long weekends.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a 100% match up to 4% of contributions.

• Fringe benefits.

• Forma support.

• Unlimited telemedicine and teletherapy services at no cost.

• Thankful giving initiative.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave at full pay.

• Partners receive 12 weeks of parental leave following birth or adoption.

• On-demand learning opportunities.

• Mentorship program.

• Leadership and management development programs and resources.

• Discretionary performance bonus.