Director, Client Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Collaborates with Product Marketing, Performance Marketing, and Product teams to convert client performance data into clear cross-sell narratives that distinguish solutions and address genuine client needs.

• Analyzes outcomes, benchmarks, and proof points from existing clients to identify expansion opportunities and credibly present incremental value to customer-facing teams.

• Develops cross-sell strategy by pinpointing areas where client results indicate unmet needs and aligning those insights with differentiated solution bundles and expansion initiatives.

• Provides Client Success and Sales teams with data-driven messaging, use cases, and discussion points that facilitate confident share-of-wallet growth grounded in demonstrated ROI.

• Serves as the essential link between data, product positioning, and go-to-market execution to ensure cross-sell efforts are focused, relevant, and defensible.

• Collaborates with Marketing, Sales, and Client Success to uncover new opportunities for integrating and enhancing coordinated ABM and cross-sell initiatives, aligning content, proof points, and performance data to foster pipeline growth.

• Directs and scales the internal referral program, aligning incentives for CSMs and establishing a repeatable process for qualified expansion and new opportunities.

• Creates robust feedback loops between client performance insights and go-to-market strategy—constantly refining cross-sell priorities based on customer resonance.

• Translates intricate clinical, financial, and analytical insights into clear and persuasive narratives.

• Collaborates with Product, Client Success, Growth, and Marketing teams to ensure accuracy and alignment.

⛳️ Requirements

• Bachelor’s degree required; advanced degree preferred.

• Minimum of 7 years of experience in marketing or selling revenue cycle or healthcare technology.

• Proven track record in driving cross-sell, expansion, or share-of-wallet growth through data-driven strategies.

• Strong capability to synthesize client performance data, outcomes, and insights into clear, differentiated value propositions for client-facing teams.

• Demonstrated success in collaborating cross-functionally with Marketing, Sales, and Client Success to influence go-to-market strategies.

• Experience in crafting messaging that empowers Sales and Client Success to engage in confident, ROI-based expansion discussions.

• Strategic mindset with the ability to transition from insight to action—comfortable in defining “what we should do” as well as “how it manifests.”

• Excellent executive communication skills; capable of distilling complex information into succinct, credible narratives for both internal and external audiences.

• Strong executive presence and ability to influence stakeholders.

• Experience in supporting B2B go-to-market initiatives.

• Exceptional written and verbal communication abilities.

• Capacity to manage multiple priorities in a dynamic environment.

🏝️ Benefits

• Competitive total rewards (base salary + bonus, if applicable).

• Customizable benefits package (3 medical plans with Health Savings Account company match).

• Generous paid time off for non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays.

• Flexible time off for exempt team members + 13 paid holidays.

• Paid parental leave (including maternity and paternity leave).

• Education assistance opportunities and complimentary access to LinkedIn Learning.

• Free mental health and family planning programs, including adoption assistance and fertility support.

• 401(K) program with company match.

• Pet insurance.

• Employee resource groups.