Director, Business Systems – GTM Technology

This is a fully remote position, open to applicants in New York.

📋 Description

• Act as the business-side architect for Salesforce, overseeing the data model, process design, and change governance while managing the SFDX-based CI/CD release process.

• Lead and mentor a Salesforce developer and a GTM analyst, converting business requirements into actionable tasks, ensuring delivery accountability, and fostering team autonomy.

• Provide governance for integrated GTM tools, including Gong, Orum, and the inContact / Salesforce integration layer.

• Oversee the relationship with OneTrust, Google Tag Manager, and Google Analytics, ensuring compliance and accuracy in marketing data flows.

• Collaborate with the data team (Snowflake, dbt, Power BI) to centralize marketing analytics and highlight campaign performance, attribution, and funnel reporting that marketing and sales can utilize.

• Manage the internally developed .NET CRM service, serving as the integration layer between the PEX platform and Salesforce REST APIs, coordinating with PEX engineering for its ongoing maintenance and evolution.

• Establish KPIs, dashboards, and a culture of measurement across the function, focusing on meaningful insights rather than noise.

• Serve as the day-to-day decision-making interface between the CIO and the team on business systems matters, minimizing escalations and facilitating swift execution.

• Assess and recommend changes to tools with a preference for simplicity, AI capabilities, and total cost of ownership.

⛳️ Requirements

• Over 7 years of experience in business systems, GTM technology, marketing operations, or a closely related field, with direct hands-on experience with Salesforce and HubSpot.

• Significant experience in managing and developing individual contributor reports within technical or operational roles.

• Sufficient technical knowledge to evaluate architecture, draft a requirements document, make integration decisions, and hold developers accountable.

• Familiarity with CI/CD pipelines, change management, and release governance.

• Understanding of IVR integrations (inContact, Five9, Genesys, or similar technologies).

• Knowledge of modern data stacks (Snowflake, dbt, Power BI, or similar BI tools).

• Proficient in consent management platforms (OneTrust or similar) and Google Tag Manager / Google Analytics / Posthog.

• Strong problem-solving abilities and capacity to enhance governance over tools and platforms linked to CRM systems.

• Excellent communication skills that bridge technical and non-technical stakeholders across marketing, sales, and engineering.

• Experience with agile methodologies.

• Solid understanding of GTM data flows, attribution models, and integration patterns between CRM, marketing automation, and BI.

• Capable of working independently as well as collaboratively within a team.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Access to Classpass & Onepass.

• Unlimited PTO, allowing you to prioritize work-life balance.

• Hybrid work flexibility from our New York City office.

• Competitive 401(k) matching program.

• A generous referral program to support our collective growth.