Director, Business Analytics

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Serve as a senior, trusted consultant to clients, providing insights, performance analysis, and strategic recommendations.

• Create measurement frameworks that are in line with campaign and business objectives.

• Convert intricate data into understandable narratives, executive summaries, and client-ready suggestions.

• Collaborate with Demand Strategy and Media teams to support planning and optimization efforts.

• Define and uphold KPI standards, benchmarks, and reporting criteria.

• Work alongside channel and technical teams to verify tracking, data accessibility, and potential limitations.

• Assist clients in navigating reporting requirements, priorities, and interpreting results.

• Facilitate performance reviews, retrospectives, and continuous optimization dialogues.

• Oversee team assignments and contribute to the growth of analytics talent.

⛳️ Requirements

• Over 8 years of experience in marketing analytics, business analytics, or marketing strategy, preferably in an agency or B2B setting.

• Strong grasp of multi-channel B2B marketing and measurement, covering demand generation campaigns and paid media metrics.

• In-depth understanding of ABM campaign measurement frameworks and performance metrics.

• Outstanding communication and storytelling abilities, with a proven track record of presenting to senior and executive audiences confidently.

• Proficiency with GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce.

• Capability to articulate analytics, technology, and performance drivers to non-technical stakeholders.

• Experience working collaboratively across strategy, media, data, and client teams.

• Demonstrated people leadership experience and the ability to manage multiple client engagements effectively.

• Must be eligible to work in the United States or Canada without requiring visa sponsorship.

🏝️ Benefits

• Flexible PTO.

• Summer Fridays.

• Paid parental leave (up to 16 weeks for birthing parents).

• Company closure from Christmas to New Year’s.

• Comprehensive medical benefits.

• Free premium access to the Calm app.

• 401(k) with a 3% company contribution (US Only).

• Life insurance.

• Long-term disability coverage.

• AD&D coverage.

• Professional development fund ($500).

• Continuous learning programs.

• Company-provided laptop and accessories.

• Monthly Wi-Fi and cell stipend.

• Exclusive discounts through Perkopolis.