Director, Broker Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and execute a thorough retail strategy that aligns with Ferrara’s growth goals and brand priorities.

• Utilize market segmentation to focus investments on high-potential markets and customers.

• Oversee and direct six retail broker partners across the Convenience, Grocery, and Walmart channels.

• Establish clear expectations, offer strategic guidance, and empower broker success.

• Enhance in-store execution, ensuring on-shelf availability, effective displays, and compliance with promotional activities.

• Create and maintain broker scorecards linked to distribution, display effectiveness, promotional uplift, and ROI.

• Conduct performance evaluations and implement necessary corrective measures.

• Utilize advanced analytics and syndicated data to uncover insights and identify growth opportunities.

• Optimize trade spending and retail execution strategies.

• Collaborate with Customer Development, Trade Marketing, and Finance to shape strategy and retail investment.

• Assist in the launch of innovations and seasonal programs with customized retail activation plans.

• Foster a culture of creative problem-solving and ongoing improvement among broker teams.

• Ensure compliance with company policies and procedures while embodying the company's core values.

• Perform additional duties as assigned.

• Travel frequently, up to 30% of the time.

⛳️ Requirements

• Demonstrated ability to lead through others and achieve results in a matrixed setting.

• Excellent analytical, communication, and leadership abilities.

• Experience with data analytics tools and syndicated data platforms such as Circana, Scintilla, and MSA.

• In-depth understanding of Grocery, Convenience, and Walmart retail sectors.

• Bachelor’s degree in Business, Marketing, or a related field.

• Over 10 years of experience in CPG sales.

• Minimum of 5 years managing retail broker relationships.

• Willingness to travel up to 30%.

• MBA is preferred.

🏝️ Benefits

• Comprehensive benefits that promote health and financial well-being.

• Paid time off (PTO).

• Eligible employees may receive an annual bonus based on company performance.