Director – Alliances Partner Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement collaborative go-to-market strategies within Darktrace’s technology alliance ecosystem.

• Enhance awareness, drive customer acquisition, promote marketplace growth, and generate partner-sourced pipeline and revenue.

• Create co-branded messaging and campaigns tailored for specific target audiences and industry-focused initiatives.

• Foster increased marketplace engagement and collaboration with hyperscaler partners.

• Develop activation-ready toolkits to support co-selling and pipeline development.

• Design repeatable frameworks, planning schedules, activation playbooks, and interconnected workflows.

• Take ownership of pipeline creation and acceleration through partnerships with technology alliances.

• Organize, coordinate, and execute both virtual and in-person events.

• Assist with marketplace listings and promotional efforts.

• Generate co-marketing materials and campaigns aimed at enablement, co-selling, and demand generation.

• Keep track of cybersecurity and AI trends, funding priorities, and competitive insights.

• Establish KPIs and monitor, measure, and report on awareness, engagement, and pipeline contributions on a monthly and quarterly basis.

• Create repeatable processes for executing and optimizing campaigns.

• Oversee the marketing budget, MDF, and rebate incentives.

• Collaborate effectively with Alliance Managers, Product Marketing, Corporate Marketing, Demand Generation, Regional Marketing, Sales, and Partner stakeholders.

⛳️ Requirements

• Bachelor’s degree in marketing, business management, and/or communications.

• Over 10 years of B2B marketing experience, with at least 5 years focused on technology alliance partnerships and 3 years in cybersecurity.

• Demonstrated success in driving alliance-sourced and alliance-influenced pipelines.

• Experience with Microsoft and AWS is essential.

• Capability to translate technical functionalities into use cases, value propositions, and benefits.

• Proven experience in scaling event programs, including webinars, executive dinners, and ancillary events at tradeshows.

• Ability to adapt quickly in a dynamic, competitive cybersecurity environment and manage ambiguity effectively.

• Strong skills in cross-functional collaboration.

• Practical experience with marketing automation and digital marketing tools like Salesforce, Marketo/HubSpot, and Gainsight.

• Exceptional project management, communication, and stakeholder alignment skills.

• Data-driven approach to decision-making.

• Willingness to travel up to 30% of the time.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance, including coverage for dependents.

• Paid parental leave.

• Pet insurance.

• Discounted life insurance.

• Commuter benefits.

• 401(k) retirement plan.

• Employee Assistance Program (EAP).

• Travel opportunities up to 30%.