Director, Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement acquisition strategies across various channels, audiences, offers, messaging, and customer journeys, aligning initiatives with subscriber and revenue goals.

• Take charge of the paywall and acquisition marketing strategy, collaborating with the Optimization team to test offers, messaging, layouts, journeys, and audience targeting.

• Create dynamic and scalable acquisition frameworks and templates that are tailored to specific segments, products, markets, and channels.

• Utilize AI to evaluate results, identify performance anomalies, synthesize market and competitor research, draft strategic one-pagers, and guide creative direction.

• Collaborate with teams in Product, Pricing, FP&A, Audience, Production, and Analytics to predict performance, prioritize tasks, and address revenue dependencies.

• Lead weekly, monthly, and ad hoc acquisition presentations that transform performance insights into actionable strategies.

• Build, mentor, and develop a team of acquisition marketers.

• Success will be gauged by metrics such as new subscriber starts, acquisition revenue, CAC, ROI, payback period, conversion rates, lead quality, funnel performance, experiment velocity, win rates, business impact, and the quality of AI-enhanced insights.

⛳️ Requirements

• Over 8 years of experience in acquisition, growth, or performance marketing, with at least 3 years responsible for results in a subscription or direct-to-consumer business.

• Direct responsibility for achieving acquisition targets, including new starts, revenue, CAC, ROI, and payback period.

• Extensive experience with paywall management, onsite conversion optimization, or checkout processes.

• Proven track record with structured experimentation programs, which encompasses test design, A/B testing, multivariate testing, and statistical accuracy.

• Strong understanding of acquisition unit economics and forecasting, including collaboration with FP&A on targets and variances.

• Proficient in web and marketing analytics tools like Google Analytics and comfortable working directly with data.

• Regular hands-on use of generative AI for analysis, research synthesis, and content creation, with examples to share.

• Capable of clearly presenting performance metrics to senior leadership and translating them into actionable decisions.

• Bachelor's degree or equivalent professional experience.

• Preferred: Experience in news, media, or digital subscription sectors.

• Preferred: Familiarity with paywall, experimentation, and personalization platforms.

• Preferred: Background in paid media, SEO, or lead generation initiatives.

• Preferred: Experience with offer and price testing.

• Preferred: Leadership experience in managing teams.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible work arrangements and remote work options.

• Opportunities for professional development and career advancement.

• Engaging and inclusive company culture.