Direct Response Copywriter, Women’s Health

This is a fully remote position, open to applicants in Canada.

📋 Description

• Craft high-impact, conversion-oriented copy for advertisements, emails, sales pages, social media, video scripts, blogs, and various other channels.

• Transform clinical research, customer insights, product unique selling propositions (USPs), and briefs into clear, precise, and persuasive copy.

• Develop engaging hooks, leads, headlines, subject lines, bullet points, offers, calls-to-action, and sales arguments.

• Conduct research on clinical studies and translate ingredients, dosages, mechanisms, and outcomes into engaging product narratives.

• Evaluate performance metrics to discern effective strategies, identify shortcomings, and determine next testing steps.

• Adjust tone, format, pace, and depth across the entire funnel while preserving consistent messaging and brand voice.

• Discover new perspectives through customer reviews, testimonials, research articles, competitor funnels, product specifics, and customer concerns.

• Generate both short-form and long-form content, including ad hooks, descriptions, emails, sales pages, and video sales letter (VSL) scripts.

• Gather customer insights from reviews, surveys, testimonials, comments, competitor websites, sales calls, and clinical studies.

• Create SEO, AEO, and GEO content that effectively answers questions while maintaining a warm and human tone.

• Ensure all health-related copy is truthful, well-sourced, compliant, accurate, and reliable.

• Edit copy for typographical errors, transitions, unsupported claims, phrasing, context, and clarity.

• Utilize AI tools for research, brainstorming, outlining, generating variations, and increasing efficiency while applying strategy, judgment, empathy, and final refinement.

• Collaborate with marketers, designers, video editors, stakeholders, and fellow writers; integrate feedback and revise work accordingly.

• Oversee multiple projects, revisions, research tasks, feedback loops, and deadlines while communicating any obstacles promptly.

• Produce customer-centric copy that addresses women's concerns, beliefs, fears, needs, and trust.

• Provide a resume, cover letter, and writing sample that includes quantifiable achievements and sample results when possible.

⛳️ Requirements

• 3–5 years of demonstrated copywriting experience.

• A proven portfolio showcasing conversion-oriented ads, emails, landing pages, and sales pages.

• Strong skills in direct response copywriting, including hooks, leads, headlines, subject lines, bullet points, offers, calls-to-action, and sales arguments.

• Capability to transform product features into customer benefits.

• Proficiency in researching clinical studies and conveying scientific information clearly, accurately, and persuasively.

• Results-driven mindset employing metrics such as click-through rates (CTR), conversion rates (CVR), cost per acquisition (CPA), open rates, click rates, rankings, traffic, and revenue.

• Ability to write across the full funnel including ads, emails, sales pages, video scripts, organic posts, and blogs.

• Experience in crafting both short- and long-form copy, including 6,000-word sales pages and VSL-style scripts.

• A portfolio illustrating copy that has successfully driven clicks, purchases, bookings, views, downloads, subscriptions, or other actions.

• Strong skills in customer insight research utilizing reviews, surveys, testimonials, comments, competitor pages, sales calls, and clinical studies.

• Experience in writing SEO, AEO, or GEO content.

• Knowledge of health industry compliance, claims, sourcing, and accuracy standards.

• Detail-oriented editing skills.

• Proficient in using AI tools for research, ideation, outlining, variations, and enhancing speed.

• Collaborative and open to feedback.

• Strong organizational skills with the ability to manage multiple projects, deadlines, revisions, research, and feedback.

• Genuine curiosity and empathy towards women's health customers.

• Solid foundation in direct response principles, excellent research abilities, clear writing style, emotional intelligence, and a desire for continuous improvement.

• E-commerce experience is preferred, with a background in supplements or women's health being advantageous.

• Qualities such as humility, ambition, and interpersonal intelligence are essential as per AlgaeCal's standards.

• Submit a resume, cover letter, and relevant writing sample, including sample results if available.

🏝️ Benefits

• A comprehensive healthcare package.

• Monthly team events and activities.

• Flexible statutory holidays with the option to bank days for future use.

• Weekly team lunches for those working from our Vancouver office.

• A fantastic dog-friendly office in Yaletown, just a block from the SkyTrain.

• Remote work is also an option.

• Competitive compensation above market rates for the right candidate.

• Prompt responses are expected for applications.