Direct Response Copywriter

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create advertising copy, engaging hooks, scripts, and creative briefs for platforms such as Meta, YouTube, and other paid channels, overseeing each concept from initial idea to completed asset.

• Develop ad concepts from inception to execution — crafting the copy, briefing designers and video editors, and collaborating with creators to bring scripts to life on screen.

• Compose email marketing campaigns, social media captions, product descriptions, and other brand-related content, ensuring that Truvani's voice remains consistent across all platforms.

• Act as a guardian of Truvani's brand voice in every piece of copy you handle, regardless of the channel or format.

• Collaborate closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to fruition on schedule.

• Leverage performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, eliminate ineffective strategies, and amplify successful ones.

• Monitor direct-response classics, competitor advertising, and industry trends to keep your copy impactful and innovative.

⛳️ Requirements

• Over 3 years of copywriting experience, with a proven ability to drive traffic, engagement, or conversions through Meta, Instagram, or other paid advertising channels.

• In-depth, practical understanding of direct-response and consumer psychology principles (such as those from Schwartz, Ogilvy, Halbert, and Breakthrough Advertising) — able to articulate why a piece of copy performs effectively, not just that it does.

• Proven capability to adapt longstanding direct-response principles into concise, attention-grabbing content suitable for today’s social media feeds.

• Exceptional writing, storytelling, and editing abilities, with the versatility to write in various tones while maintaining the brand's voice.

• A portfolio featuring 2–3 samples of your written copy, preferably accompanied by performance results you can discuss.

• Ability to manage multiple campaigns and projects simultaneously without losing focus.

• Experience in health, wellness, supplements, or consumer packaged goods (CPG) is a significant advantage, though a genuine interest in the field is essential.

• Must reside in the United States and be able to work during core U.S. business hours; this is a remote position, but it is not open to candidates outside the U.S.

🏝️ Benefits

• Health benefits available after 60 days

• 401(k) plan with employer matching available after 60 days

• Paid time off and paid holidays

• Paid family leave

• Remote work stipend

• Education and professional development stipend

• Monthly Truvani store credit