Direct Response Copywriter

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Craft ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and various paid channels, overseeing each concept from inception to completed asset.

• Transform ad concepts from idea to implementation — writing the copy, briefing designers and video editors, and collaborating with creators to bring scripts to life on camera.

• Develop email campaigns, social media captions, product descriptions, and other brand content, ensuring Truvani's voice remains consistent across all platforms.

• Act as a guardian of Truvani's brand voice in every piece of copy you engage with, regardless of channel or format.

• Collaborate closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to execute campaigns on schedule.

• Utilize performance metrics (CTR, hook rate, CPA) and customer insights to refine messaging, eliminate ineffective strategies, and amplify successful ones.

• Monitor direct-response classics, competitor advertising, and industry trends to ensure your copy remains sharp and innovative.

⛳️ Requirements

• Over 3 years of copywriting experience, with a proven ability to drive traffic, engagement, or conversions through Meta, Instagram, or other paid advertising platforms.

• In-depth, practical understanding of direct-response and consumer psychology principles (such as those articulated by Schwartz, Ogilvy, Halbert, and in Breakthrough Advertising) — able to articulate why a piece of copy resonates, not just that it does.

• Proven ability to adapt traditional direct-response principles into concise, eye-catching content suitable for today's social media feeds.

• Exceptional writing, storytelling, and editing capabilities, with the versatility to write in various tones while maintaining the brand's voice.

• A portfolio showcasing 2–3 pieces of copy you’ve authored, ideally accompanied by performance results that you can discuss.

• Ability to juggle multiple campaigns and projects simultaneously without losing focus.

• Experience in health, wellness, supplements, or CPG is advantageous, but a genuine interest in the industry is essential.

🏝️ Benefits

• Health benefits available after 60 days

• 401(k) benefits with employer matching available after 60 days

• Paid time off and paid holidays

• Paid family leave

• Remote work stipend

• Education and professional-development stipend

• Monthly Truvani store credit