B2B Copywriter – Messaging Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Craft website content for B2B organizations, encompassing homepages, product and service pages, industry pages, solution pages, landing pages, and other website materials.

• Formulate brand positioning and strategic messaging frameworks.

• Develop value propositions, messaging pillars, differentiators, key messages, and audience-specific communications.

• Convert intricate technical products and services into clear, engaging, and benefit-driven text.

• Engage in client discovery and conduct stakeholder interviews.

• Perform competitive and messaging research to uncover differentiation opportunities.

• Create messaging tailored for buyer personas and various stages of the purchasing process.

• Compose headlines, calls to action, and conversion-oriented website content.

• Collaborate with strategists, designers, developers, SEO specialists, and other team members.

• Seamlessly integrate SEO strategies and target keywords into website content when suitable.

• Revise and enhance existing copy for clarity, consistency, differentiation, and brand voice.

• Ensure that all copy is polished, accurate, aligned with the brand, and ready for client delivery.

⛳️ Requirements

• Over 5 years of professional experience in copywriting, content creation, or messaging.

• Proven experience in writing website copy specifically for B2B companies.

• Strong preference for experience in sectors such as technology, SaaS, cybersecurity, AI, healthcare, professional services, or other complex fields.

• Capability to distill sophisticated or technical topics into clear, engaging writing.

• Solid understanding of the distinctions between B2B messaging and consumer-focused copy.

• Demonstrated ability in writing comprehensive, multi-page B2B websites.

• Strong grasp of website hierarchy, user journeys, calls to action, and conversion strategies.

• Ability to maintain consistent messaging throughout an entire website.

• Experience collaborating with designers, strategists, SEO experts, and developers.

• Hands-on experience in developing brand positioning and strategic messaging.

• Experience in creating value propositions, messaging pillars, differentiators, audience messaging, and brand narratives.

• Ability to pinpoint significant competitive differentiation.

• Comfortable conducting client discovery sessions and transforming research into a coherent messaging framework.

• Exceptional command of grammar, structure, tone, and storytelling.

• Comfortable participating in client discovery calls, presenting messaging suggestions, and incorporating feedback.

• Ability to work efficiently with remote teams, communicate proactively, adhere to deadlines, and produce polished work.

• Competence in using AI tools appropriately for research, ideation, and efficiency while preserving original thought and human-authored content.

• Resume submission is mandatory.

• A brief note detailing B2B writing experience is required.

• Examples of B2B website copy must be provided.

• At least one complete or multi-page website example is necessary.

• Samples of positioning, messaging frameworks, value propositions, or strategic messaging work are required.

• An explanation of the role in submitted examples is mandatory.

🏝️ Benefits

• Competitive compensation commensurate with skill level and contributions.

• Opportunity to transition into a longer-term or full-time role based on performance and business requirements.

• Flexible remote work arrangement.