Retention Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Create email and SMS content throughout the entire customer journey, encompassing welcome messages, abandonment notifications, post-purchase communications, replenishment reminders, subscription upsell messages, winback efforts, and cancel-save strategies.

• Take ownership of the weekly campaign calendar copy for both prospects and active subscribers, which includes crafting subject lines, preview text, body content, and calls to action (CTAs).

• Conduct tests on subject lines, offers, and messaging angles by formulating hypotheses, creating variations, analyzing the results, and integrating successful elements into ongoing flows.

• Transform effective acquisition strategies into retention-oriented messages, highlighting the core product benefits, clinical authority, and the founder's narrative.

• Develop tailored messaging for first-time buyers, subscribers, and previous customers.

• Ensure that all claims comply with supplement and men's health regulations, following the approved claims guidelines.

• Collaborate with the designer and implementer to ensure that the copy, layout, and overall build are cohesive.

• Work within a small in-house retention team alongside a designer and implementer, focusing on writing for specific segments and revenue goals.

⛳️ Requirements

• At least 3 years of experience in direct response copywriting for direct-to-consumer (DTC), ecommerce, consumer brands, or agency settings.

• A portfolio showcasing significant email and SMS work.

• Proven ability to write subject lines and body copy that yield measurable results, such as open rates, click rates, revenue per recipient, or conversion rates.

• Capability to write in a defined brand voice based on research materials.

• Familiarity with Klaviyo or a similar email service provider (ESP), including flows, segments, and dynamic content.

• Strong grasp of consumer psychology and effective persuasive communication techniques.

• Aptitude for managing multiple tasks in a fast-paced, remote work environment.

• Experience in writing for subscription or replenishment models, including cancel-save and dunning communications.

• Self-motivated individual who takes initiative, welcomes constructive feedback, and excels in high-growth teams.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Flexible remote work environment allowing full work-from-home options.

• 15 days of paid time off (PTO) annually (prorated).

• 9 designated company holidays.

• Day off for your birthday.

• Generous paid parental leave policy.

• Full premium coverage for health, dental, and vision insurance plans.

• 25% premium coverage for dependents.

• Company-sponsored 401(k) plan with a 2% match through Guideline (elective participation).

• $200 annual Superpower Membership.

• Continuous learning opportunities and avenues for professional development.