Senior Direct Response Copywriter

This is a fully remote position, open to applicants in Austria.

📋 Description

• Craft persuasive direct-response copy for sales pages, advertorials, and video sales letters (VSLs).

• Clearly and convincingly position products targeted at individuals over 50.

• Effectively articulate the concerns, fears, and needs of the target audience into captivating copy.

• Collaborate closely with the Media Buying and Creative teams.

• Analyze reports, conceptualize ideas, and enhance campaign effectiveness.

• Generate creative concepts for paid video advertisements.

• Attract new customers through impactful copywriting.

⛳️ Requirements

• Proven experience in direct-response copywriting.

• Strong understanding of marketing principles.

• Proficient in utilizing modern AI tools for audience and competitor analysis.

• Experience with Voice of Customer insights.

• Capability to generate fresh angles and swiftly produce copy variations.

• Employ AI image generation to bring ideas to life.

• Open-minded and eager to explore new strategies.

• Quick to learn, with the ability to swiftly incorporate new ideas and insights.

• Native-level proficiency in German, both written and spoken.

• Fluent communication skills in English.

🏝️ Benefits

• Access to courses, masterminds, and a professional network for ongoing development.

• Join an ambitious, rapidly growing team with a clear vision, flat hierarchies, and a transparent, collaborative culture.

• Work with products that genuinely benefit the target audience.

• Enjoy flexible, self-directed working hours.

• Choose to work 100% remotely or from the office in Innsbruck.

• Flexible scheduling options available.

• Competitive salary package.

• Opportunity to earn additional bonuses for exceptional copy performance.