Direct Response Copywriter

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Craft advertising copy, engaging hooks, scripts, and creative briefs for platforms such as Meta, YouTube, and other paid media, overseeing the entire process from concept to completed asset.

• Develop advertising ideas from inception to implementation — writing the copy, briefing designers and video editors, and collaborating with creators to bring scripts to life on screen.

• Compose email campaigns, social media captions, product descriptions, and various brand content, ensuring Truvani's voice remains consistent across all platforms.

• Act as a guardian of Truvani's brand voice in every piece of copy you interact with, regardless of the medium or format.

• Collaborate closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to execute campaigns within deadlines.

• Utilize performance metrics (CTR, hook rate, CPA) and customer insights to enhance messaging, discard ineffective strategies, and reinforce successful ones.

• Monitor direct-response benchmarks, competitor advertising, and industry trends to keep your copy sharp and your approaches innovative.

⛳️ Requirements

• A minimum of 3 years of copywriting experience, demonstrating a successful history of driving traffic, engagement, or conversions through Meta, Instagram, or other paid advertising platforms.

• Profound, practical understanding of direct-response and consumer psychology principles (such as those by Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — you can articulate why a piece of copy is effective, not just that it is.

• Proven capability to adapt established direct-response principles into concise, attention-grabbing content suitable for today’s social media feeds.

• Exceptional writing, storytelling, and editing abilities, with the versatility to write in various tones while maintaining the brand's voice.

• A portfolio showcasing 2–3 pieces of your written copy, preferably accompanied by performance results you can discuss.

• Ability to manage multiple campaigns and projects simultaneously without losing focus.

• Experience in health, wellness, supplements, or consumer packaged goods (CPG) is highly advantageous, but a genuine interest in the category is essential.

🏝️ Benefits

• Health benefits available after 60 days

• 401(k) benefits with employer matching available after 60 days

• Paid time off and paid holidays

• Paid family leave

• Remote work stipend

• Education and professional development stipend

• Monthly Truvani store credit