Direct Response Copywriter

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Create advertising copy, hooks, scripts, and creative briefs for platforms like Meta, YouTube, and other paid channels, guiding each concept from inception to final product.

• Develop ad concepts from initial idea to execution — crafting the copy, briefing designers and video editors, and collaborating with creators to bring scripts to life on screen.

• Produce email campaigns, social media captions, product descriptions, and other brand-related content, ensuring that Truvani's voice remains consistent across all platforms.

• Act as a guardian of Truvani's brand voice in every piece of copy you handle, regardless of the channel or format.

• Collaborate closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to execute campaigns on schedule.

• Utilize performance metrics (CTR, hook rate, CPA) and customer feedback to enhance messaging, eliminate ineffective strategies, and capitalize on successful ones.

• Monitor direct-response classics, competitor advertisements, and industry trends to keep your copy sharp and your approaches innovative.

⛳️ Requirements

• Over 3 years of copywriting experience, with a demonstrated ability to generate traffic, engagement, or conversions through Meta, Instagram, or other paid advertising channels.

• Profound, practical understanding of direct-response and consumer psychology principles (such as Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — capable of explaining why a copy succeeds, not just that it does.

• Proven ability to apply established direct-response principles into concise, attention-grabbing content suitable for today's social media feeds.

• Exceptional writing, storytelling, and editing skills, with the versatility to write in various tones while preserving the brand's voice.

• A portfolio showcasing 2–3 pieces of your written copy, preferably including performance results you can discuss.

• Ability to manage multiple campaigns and projects simultaneously without losing focus.

• Experience in health, wellness, supplements, or consumer packaged goods (CPG) is a significant advantage, though a genuine interest in the category is essential.

• Must be based in the United States and available to work core U.S. business hours; while this is a remote position, it is not open to candidates located outside the U.S.

🏝️ Benefits

• Health benefits available after 60 days.

• 401(k) benefits with employer matching available after 60 days.

• Paid time off and paid holidays.

• Paid family leave.

• Remote work stipend.

• Education and professional development stipend.

• Monthly Truvani store credit.