Direct Response Copywriter

This is a fully remote position, open to applicants in Florida.

📋 Description

• Create advertisement copy, engaging hooks, scripts, and creative briefs for Meta, YouTube, and various other paid platforms, managing each concept from inception to completion.

• Transform ad ideas into reality — composing the copy, briefing designers and video editors, and collaborating with creators to bring scripts alive on screen.

• Craft email campaigns, social media captions, product descriptions, and additional brand content, ensuring that Truvani's voice remains consistent across all platforms.

• Act as a guardian of Truvani's brand voice in every piece of copy you produce, regardless of the channel or format.

• Collaborate closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to execute campaigns within deadlines.

• Leverage performance data (CTR, hook rate, CPA) and customer insights to refine messaging, eliminate ineffective strategies, and enhance successful ones.

• Monitor direct-response classics, competitor advertisements, and industry trends to keep your copy sharp and innovative.

⛳️ Requirements

• At least 3 years of copywriting experience, demonstrating a successful history of driving traffic, engagement, or conversions through Meta, Instagram, or other paid advertising platforms.

• Comprehensive, practical knowledge of direct-response and consumer psychology principles (such as those by Schwartz, Ogilvy, Halbert, and in Breakthrough Advertising) — you can articulate why a piece of copy is effective, not just that it is.

• Proven ability to adapt long-standing direct-response principles into concise, attention-grabbing content suitable for today's social feeds.

• Exceptional writing, storytelling, and editing capabilities, with the versatility to write in various tones while maintaining the brand's voice.

• A portfolio showcasing 2–3 pieces of your written copy, ideally including performance outcomes you can discuss.

• Ability to manage multiple campaigns and projects simultaneously without losing focus.

• Experience in health, wellness, supplements, or consumer packaged goods (CPG) is a strong advantage, but a genuine interest in the category is essential.

• Must be based in the United States and available to work core U.S. business hours; this is a remote position, but candidates located outside the U.S. will not be considered.

🏝️ Benefits

• Health benefits become available after 60 days

• 401(k) benefits with employer matching available after 60 days

• Paid time off and paid holidays

• Paid family leave

• Remote work stipend

• Education and professional-development stipend

• Monthly Truvani store credit