Direct Response Copywriter

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Create advertising copy, hooks, scripts, and creative briefs for platforms such as Meta, YouTube, and other paid channels, guiding each concept from inception to completed asset.

• Develop ad concepts from initial idea to final execution — crafting the copy, briefing designers and video editors, and collaborating with creators to bring scripts to life on screen.

• Compose email campaigns, social media captions, product descriptions, and various brand content, ensuring consistency in Truvani's voice across all platforms.

• Act as a guardian of Truvani's brand voice in every piece of copy you handle, regardless of the channel or format.

• Collaborate closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to execute campaigns on schedule.

• Utilize performance metrics (CTR, hook rate, CPA) and customer feedback to refine messaging, eliminate ineffective strategies, and enhance successful ones.

• Monitor classic direct-response methods, competitor advertising, and industry trends to ensure your copy remains sharp and innovative.

⛳️ Requirements

• Over 3 years of copywriting experience, with a proven ability to drive traffic, engagement, or conversions via Meta, Instagram, or other paid advertising channels.

• In-depth, practical knowledge of direct-response and consumer psychology principles (such as those from Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — capable of explaining why a piece of copy is effective, not just acknowledging that it is.

• Proven ability to transform established direct-response principles into concise, attention-grabbing content suited for modern social media feeds.

• Exceptional writing, storytelling, and editing skills, with the versatility to adapt to various tones while maintaining the brand's voice.

• A portfolio showcasing 2–3 pieces of your written copy, ideally accompanied by performance outcomes you can discuss.

• Ability to manage multiple campaigns and projects simultaneously without losing focus.

• Experience in health, wellness, supplements, or consumer packaged goods is a significant advantage, though a genuine interest in the field is essential.

🏝️ Benefits

• Health benefits available after 60 days

• 401(k) benefits with employer matching available after 60 days

• Paid time off and paid holidays

• Paid family leave

• Remote work stipend

• Education and professional-development stipend

• Monthly Truvani store credit