Direct Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the campaign calendar and production timelines across digital, SMS, and direct mail channels.

• Create and sustain cross-functional timelines in collaboration with internal teams, agency partners, and external vendors.

• Collaborate with the Head of Marketing to design campaign engagement journeys that encompass educational, advocacy, fundraising, and stewardship opportunities.

• Ensure creative, data, and production deliverables remain on schedule from concept to launch.

• Identify and proactively raise any risks to campaign timelines or delivery.

• Act as the main day-to-day liaison for agency partners and compile their feedback.

• Extract, segment, and manage audience lists for fundraising appeals, petitions, action alerts, newsletters, and event communications.

• Construct, test, assure quality, schedule, and launch targeted email campaigns.

• Assist in list growth, segmentation, and targeting strategies.

• Generate performance reports across digital and mail channels, tracking revenue, engagement, and expenditure against set goals.

• Evaluate campaign results, identifying trends, insights, and opportunities for optimization.

• Monitor A/B and multivariate test results and translate findings into actionable recommendations.

• Refine targeting, messaging, and channel strategy based on performance metrics.

⛳️ Requirements

• A bachelor's degree in communications or a related field is preferred.

• Alternatively, a minimum of 5 additional years of fundraising experience may be accepted in lieu of a degree.

• At least 5 years of experience in direct response fundraising is required.

• Significant exposure to both digital and direct mail channels is necessary.

• Ability to manage intricate production timelines across multiple concurrent campaigns.

• Experience in coordinating both internal teams and external agency partners.

• Practical experience in building, testing, and deploying campaigns within an email marketing platform; Engaging Networks is preferred.

• Experience with donor or supporter CRM systems; Salesforce is preferred.

• Strong comprehension of segmentation, audience targeting, and lifecycle marketing for both donors and non-donor supporters.

• Proficiency in working with performance data and converting results into actionable insights.

• Demonstrated interest and experience in animal welfare issues.

• Commitment to the mission of the Animal Legal Defense Fund.

• Willingness to travel periodically for staff meetings and retreats, approximately 1–3 trips annually.

• Must verify identity and eligibility to work in the United States.

🏝️ Benefits

• Competitive compensation package.

• Comprehensive health care, dental, life, and vision benefits (100% employer paid).

• Flexible Spending Account (FSA) options.

• Dependent Care Account (DCA) available.

• 192 hours of paid time off (PTO).

• 19 paid holidays per year.

• A one-month paid sabbatical after 5 years of continuous employment.

• 16 weeks of paid parental leave.

• 401k plan with a maximum 5% employer contribution match after one year of employment.

• Alternative work schedules may be available at manager’s discretion.

• One-time remote work allowance of $750.

• Annual professional development reimbursement of up to $1,000.

• Flexible remote work arrangements.

• Travel for periodic staff meetings and retreats.