Digital Strategy/CRM Lead – Contract

This is a fully remote position, open to applicants in New York.

📋 Description

• Act as a strategic collaborator and quality assurance for our digital strategy team across multiple accounts.

• Create frameworks, refine briefs, and directly contribute to strategy deliverables when necessary.

• Provide strategic guidance across various accounts, developing new initiatives with clients and converting them into operational plans.

• Supervise and contribute to performance reporting, with the capability to present results and their strategic implications directly to clients.

• Maintain strategic oversight on several accounts, including hands-on management of existing roadmaps, audit evaluations, and prioritization assistance.

• Participate in bi-weekly performance reporting — gathering insights, identifying trends, and transforming data into clear recommendations.

• Attend key meetings as required, leading high-level discussions and being ready to present work.

• Actively collaborate with Paid Media, Creative, and Account leads to ensure integrated workstreams progress smoothly.

⛳️ Requirements

• Demonstrated experience in leading digital strategy across integrated channels such as CRM/email, SEO, and growth marketing within agency, consulting, or complex client-service settings.

• Strong grasp of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy for enterprise or multi-stakeholder accounts.

• Practical experience in reviewing performance data, deriving actionable insights, and translating analytics into strategic recommendations for both clients and internal teams.

• Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); comfortable operating within modern martech and reporting ecosystems.

• Ability to confidently lead senior-level client discussions, present strategic recommendations, and guide workstreams with executive presence and sound judgment.

• Experience collaborating cross-functionally with Paid Media, Creative, Account, and technical teams to ensure integrated initiatives are executed effectively.

• Comfortable functioning as both a strategic leader and an individual contributor — capable of engaging directly in the work, shaping deliverables, reviewing outputs, and providing hands-on support as needed.

• Excellent organizational and prioritization abilities, with the capacity to manage multiple workstreams simultaneously in fast-paced environments with minimal oversight.

🏝️ Benefits

• Flexible work hours

• Remote work options