Digital Strategy, CRM & GEO Lead – Contract

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of CRM and GEO strategy and its execution.

• Lead initiatives in CRM and Generative Engine Optimization (GEO) across various client accounts by developing and maintaining roadmaps, conducting audits, prioritizing opportunities, optimizing content for traditional search engines and AI-driven search experiences, and translating insights into actionable strategies.

• Act as the primary strategic owner for CRM/GEO deliverables while being actively involved in execution.

• Propel the digital growth strategy forward.

• Collaborate with internal teams and clients to design integrated digital marketing strategies that enhance discoverability, customer acquisition, and overall business performance.

• Create strategic frameworks, recommendations, and client deliverables while ensuring high-quality standards across projects.

• Convert analytics into strategic action.

• Utilize performance data to identify trends, reveal opportunities, and assess the impact of CRM and digital marketing initiatives.

• Prepare reports and present strategic insights and recommendations directly to clients and internal stakeholders.

• Lead discussions with senior clients.

• Serve as a trusted advisor in client meetings, confidently presenting strategies, performance updates, recommendations, and roadmaps with executive presence.

• Collaborate across various disciplines.

• Work closely with Paid Media, Creative, Analytics, Development, and Account teams to ensure that integrated marketing initiatives are aligned and executed successfully.

⛳️ Requirements

• Demonstrated experience in leading digital strategy across integrated channels, including GEO/CRM and growth marketing in agency, consulting, or complex client-service settings.

• Strong knowledge of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategies across enterprise or multi-stakeholder accounts.

• Practical experience reviewing performance data, deriving actionable insights, and translating analytics into strategic recommendations for clients and internal teams.

• Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); capable of navigating modern martech and reporting ecosystems comfortably.

• Ability to confidently lead conversations with senior-level clients, present strategic recommendations, and guide workstreams with executive presence and sound judgment.

• Experience in cross-functional partnerships with Paid Media, Creative, Account, and technical teams to ensure efficient progression of integrated initiatives.

• Comfortable functioning as both a strategic lead and individual contributor—capable of directly engaging in the work, shaping deliverables, reviewing outputs, and offering hands-on support as necessary.

• Strong organizational and prioritization skills with the capability to manage multiple workstreams concurrently in fast-paced environments with minimal oversight.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.

• Chance to collaborate with a diverse team.