Digital Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• You will serve as the primary client contact, responsible for conveying your vision for the digital program comprehensively, delivering results, and keeping the client informed about our progress.

• While you will receive consistent support due to the nature of these clients, the initiative and direction are yours to take.

• Collaborate with the digital advertising team on strategizing and executing extensive direct response marketing campaigns.

• Schedule and manage email and SMS initiatives aimed at mobilizing supporters, focusing on small-dollar, online fundraising efforts.

• You will primarily generate content, though you will have production assistance in this position.

• Develop fundraising forecasts for your clients and regularly report on progress towards goals.

• Oversee email deliverability and ensure adherence to proper list hygiene protocols.

• Provide support for additional client fundraising requirements as needed, which may include managing digital bundling or partner fundraising initiatives.

• Some responsibilities may include managing client stores and websites, working alongside external vendors or developers on these projects.

• In this role, you are expected to oversee 1-3 staff members. This includes responsibilities such as conducting performance reviews, providing ongoing feedback, and mentoring junior personnel in tasks you are already proficient in.

• You will contribute to managing the team and its processes in conjunction with other senior team members.

• You will maintain a standard of work that sets a benchmark for junior staff and seek innovative ways to enhance our client services.

• Potential involvement in business development may arise, particularly if it pertains to one of your clients.

• Willingness to work evenings and weekends when necessary, especially during elections, fundraising deadlines, and significant client events.

⛳️ Requirements

• A minimum of four years of experience in digital fundraising, whether at a firm, within a campaign, or in an organization.

• Proven experience managing large-scale email and SMS programs, with familiarity in all aspects of the process, from scheduling and writing to production and result analysis.

• Previous staff management experience, even if not in a direct managerial role, is advantageous.

• Experience with ActionKit and/or NGP is highly preferred.

• Familiarity with broadcast or peer-to-peer texting programs, particularly for fundraising purposes.

• Background in leading large-scale direct response advertising initiatives involving significant expenditure.

• A proactive approach to maximizing spending when opportunities arise is essential.

• Proficiency in paid digital persuasion campaigns is a plus, though basic literacy is acceptable.

• Experience with social media campaign management is an advantage.

• Experience in overseeing integrations between digital and field efforts is also beneficial.

• Prior experience as a client lead, whether as an in-house digital director reporting to superiors on a campaign or within an organization or firm, is required.

🏝️ Benefits

• 100% employer-paid health, dental, and vision plans

• Supplemental mental health care coverage

• Optional Health FSA and Dependent Care FSA accounts

• Cell phone allowance

• Student loan reimbursement allowance

• Gym reimbursement allowance

• 401K with up to 5% matching

• Minimum of 15 flexible, paid time off days each year, not including holidays

• Open leave policy for illness or childcare needs

• Minimum of 12 weeks paid parental leave