Digital SEM Marketing/Communications Specialist II

This is a fully remote position, open to applicants in United States.

📋 Description

• Responsible for the execution and delivery of client Digital Advertising strategies and tactics across various platforms (SEM, Display, Social Media, Video), ensuring strong advertising performance and high client satisfaction for a portfolio of over 50 accounts.

• Adhere to Digital Marketing Operations and industry best practices to support digital advertising efforts, including compliance with OEM program guidelines.

• Proactively evaluate and analyze digital advertising performance, translating both quantitative and qualitative data into strategic recommendations for ongoing performance enhancement.

• Assess performance against client goals and objectives as well as industry key performance indicators (KPIs), including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (e.g., Google Optiscore), and delivery metrics.

• Conduct keyword research and expansion, create ads, track campaign performance, and analyze audience/placement to continuously enhance digital advertising effectiveness.

• Monitor and assess account performance trends to identify necessary tactical adjustments and resource allocations, making independent decisions and consulting clients as necessary.

• Deliver monthly performance reports and engage in quarterly consultative discussions to ensure alignment with client goals.

• Conduct webinars, phone calls, emails, or limited in-person meetings as required to align digital advertising budgets with client objectives.

• Take ownership of client digital advertising issues, driving them to resolution.

• Document dealer conversations, optimizations, budget modifications, and decisions made to maintain a proper audit trail and evidence of actions taken.

⛳️ Requirements

• A Bachelor’s degree in a relevant field and 2 years of experience in a related area.

• Proven ability to effectively collaborate with all levels of client accounts.

• Exceptional customer service skills and strong relationship management capabilities.

• In-depth knowledge of Search Engine Optimization strategies, as well as familiarity with web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategies, website analytics tools, and Google Analytics).

• Proficient in using Salesforce.

• Certification: All Advertising team members must achieve certification in Google Search, Google Display, and Microsoft within the first 90 days of employment.

• Travel requirement: 5% (approximately 1-2 trips per year).

🏝️ Benefits

• The Company provides eligible employees with the flexibility to take as much paid vacation as they feel is appropriate for their responsibilities, the company's needs, and obligations.

• Seven paid holidays throughout the calendar year.

• Up to 160 hours of paid wellness leave annually for personal wellness or that of family members.

• Additional paid leave options including bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

• Comprehensive health care insurance (medical, dental, vision).

• Retirement planning options available (401(k)).