Digital Search Specialist – PPC, SEO

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee paid search initiatives while ensuring continuous organic optimization for a portfolio of clients located in the UK.

• Execute structured keyword analysis and campaign strategizing.

• Create and evaluate ad copy to enhance click-through rates (CTR) and conversion outcomes.

• Track Quality Score, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall campaign effectiveness.

• Implement ongoing on-page SEO enhancements across various websites.

• Conduct keyword research, intent mapping, and content optimization.

• Monitor rankings, traffic, and engagement metrics consistently.

• Deliver clear and actionable insights to internal stakeholders.

⛳️ Requirements

• Proven hands-on experience in managing Google Ads campaigns.

• Demonstrable success in implementing SEO improvements on active websites.

• Strong working knowledge of Google Analytics 4 (GA4) and Google Search Console.

• Solid understanding of keyword strategies for both paid and organic search.

• Capability to manage multiple client accounts concurrently.

• Excellent analytical skills and meticulous attention to detail.

• Experience in a performance-driven work environment.

🏝️ Benefits

• Health insurance.

• Flexible working hours.

• Opportunities for professional development.