Digital Product Design Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Bobbie’s internal UX/UI function, defining its design vision, quality standards, workflows, and culture.

• Implement UX/UI best practices, WCAG accessibility compliance, and design workflows throughout the product team.

• Manage the UX/UI agency partner by providing priorities, creative input, and quality assessments.

• Guide and mentor designers and contractors, acting as the design partner for leadership.

• Create wireframes, prototypes, and user flows for the conversion funnel, which includes the homepage, product, cart, and checkout.

• Enhance the subscriber journey covering signup, plan management, billing, feeding-stage transitions, save flows, cancellations, and winback strategies.

• Develop personalized experiences across onsite and subscription interactions.

• Take ownership of and revamp Bobbie’s design system, which encompasses style guides, UI patterns, components, tokens, documentation, and naming conventions.

• Ensure design consistency across mobile and web platforms using a mobile-first methodology.

• Strategize and execute qualitative and quantitative research, usability testing, subscriber interviews, funnel analysis, and behavioral studies.

• Convert research insights into problem statements and product opportunities.

• Perform competitor analysis, gather user feedback, and utilize A/B testing to enhance design and usability.

• Collaborate with teams including Creative, Platform, Lifecycle, Brand, Product Marketing, Product Managers, and Engineers.

• Align user experience with visual identity, brand voice, technical feasibility, project scope, and design fidelity.

• Create experiences across email, SMS, and web to minimize churn and boost reactivation.

• Articulate and rationalize design choices, define MVPs, set timelines, and manage dependencies and obstacles.

⛳️ Requirements

• A portfolio showcasing customer insights behind design decisions and learnings post-launch.

• Evidence of proactively identified challenges and their outcomes.

• Capability to frame challenges, assess trade-offs regarding conversion and retention objectives, and engage in roadmap discussions.

• Experience in establishing or leading an in-house UX/UI practice.

• Background in setting design standards and workflows, overseeing agencies or contractors, and mentoring designers.

• Extensive UX and UI skills across both web and mobile platforms.

• Proficiency in Figma.

• Experience in developing scalable design systems.

• Expertise in designing personalized or data-driven experiences and leveraging data to influence decisions and evaluate results.

• Significant experience in product design.

• Preferably experience with DTC subscription, membership, or recurring-revenue products.

• Strong preference for mobile-first design experience.

• Ability to clearly communicate design choices to diverse audiences.

• Demonstrated passion, initiative, curiosity, and enthusiasm for early-stage startup environments.

• Experience in health, baby/parenting, or CPG/ecommerce sectors is a plus.

• Familiarity with Recharge, Shopify, or Klaviyo is advantageous.

🏝️ Benefits

• Competitive stock options.

• 401k plan with employer matching.

• Comprehensive employee medical, dental, and vision insurance fully covered by Bobbie, with options for dependent coverage through a subsidized pre-tax deduction.

• Remote work model based in the U.S.

• Flexible Time Off Policy, including Summer Fridays and half days on Fridays from Memorial Day through Labor Day.

• 16 paid company holidays, in addition to an end-of-year holiday shutdown.

• 16 weeks of paid parental leave, with the option to extend an additional 8 months unpaid.

• One-year subscription to Bobbie.

• $75 monthly internet stipend.

• Reimbursement for co-working space expenses.