Digital Personalization Strategist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create and execute tailored experience strategies that enhance customer acquisition, engagement, and retention across various digital platforms.

• Collaborate with Marketing, Product, and Content teams to ensure that personalization aligns with campaign goals, lifecycle touchpoints, and segment objectives.

• Convert personalization concepts into scalable experiments, decision frameworks, and testing methodologies.

• Develop and enhance audience segmentation strategies utilizing behavioral, demographic, CRM, and lifecycle data.

• Establish targeting rules, segment logic, and eligibility criteria for dynamic content delivery.

• Refine targeting strategies based on the performance of campaigns and customer behaviors.

• Direct A/B, multivariate, and rule-based personalization experiments across both web and mobile interfaces.

• Set hypotheses, KPIs, success metrics, documentation, and quality assurance for experiments.

• Utilize test outcomes to guide personalization strategies and suggest scalable enhancements to the user experience.

• Analyze campaign outcomes and create dashboards that highlight insights and audience behaviors.

• Participate in post-campaign evaluations and apply insights to optimize and inform content strategies.

• Identify opportunities for personalization by examining customer journey gaps, new data sources, and platform capabilities.

• Act as the primary point of contact for personalization across Web Production, Creative, Content Strategy, CRM, and Demand Generation teams.

• Work collaboratively on campaign planning to embed personalized experiences from the start.

• Keep abreast of industry trends and platform updates to enhance internal personalization practices.

⛳️ Requirements

• High School Diploma is required.

• A Bachelor’s Degree in Marketing, Data Science, Management Information Systems (MIS), or Computer Science is strongly preferred.

• 3 to 5+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles.

• Proficient in web analytics tools such as Adobe Analytics, Google Analytics, and Looker Studio.

• Experience collaborating with data and technical teams.

• Familiarity with HTML, CSS, or front-end coding structures and their effects on rendering and personalization implementations.

• Experience utilizing CDP platforms, CRM integrations, or audience orchestration tools.

• Knowledge of UX design, behavioral science, or conversion rate optimization (CRO) frameworks.

• Experience in B2B, SaaS, or multi-region settings with complex customer journeys.

• Extensive practical experience with Adobe Target, Optimizely, Dynamic Yield, or other experimentation/personalization platforms.

• Strong grasp of segmentation, lifecycle marketing, targeting logic, and A/B testing methodologies.

• Ability to convert data into practical insights.

• Comfortable working within Agile or matrixed team environments.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Wellness programs.

• Health savings accounts.

• Flexible spending accounts.

• 401(k) plan with company match.

• Employee stock purchase program.

• 11 paid holidays.

• 18 PTO days annually.

• Volunteer time off.

• 6 weeks of 100% paid parental leave (except in states that offer paid family leave).

• Learning opportunities to foster career growth and success.

• A diverse, equitable, and inclusive culture.