Digital Media Strategist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Act as the digital marketing authority in the market, working closely with the CMG sales team to enhance digital revenue growth through consultative client interactions and strategic marketing solutions.

• Collaborate directly with Account Executives during client meetings to identify business objectives, perform client needs assessments, design tailored digital marketing strategies, and present comprehensive solutions that yield measurable business outcomes.

• Participate in client needs evaluation meetings alongside Account Executives to reveal clients' business aims and marketing objectives.

• Create personalized digital marketing strategies and integrated proposals that align with clients' goals and budgetary constraints.

• Confidently present strategic digital recommendations in conjunction with the local sales team.

• Function as the market's digital subject matter expert, educating clients and Account Executives on digital marketing strategies, products, and industry developments.

• Work with sales leadership to pinpoint high-growth accounts, prospect opportunities, and strategic revenue initiatives.

• Accurately and efficiently complete all necessary documentation for digital campaigns and insertion order details.

• Collaborate with the CMG Local Solutions Campaign Operations team to track campaign performance, identify optimization opportunities, and suggest strategic improvements.

• Evaluate campaign outcomes and relay performance insights to both Account Executives and clients.

• Recognize opportunities to expand existing client relationships through additional digital marketing solutions.

• Work in partnership with CMG Local Solutions teams, including Sales, Marketing, Product Marketing, Campaign Operations, Performance Management, Digital Marketing Analysts, and Creative Services.

• Keep abreast of emerging trends, platforms, technologies, and best practices in digital advertising.

⛳️ Requirements

• Preferred experience in outside sales, digital media, marketing, or client-facing consulting roles.

• Results-driven professional with a proactive approach to pursuing business opportunities, exhibiting energy, accountability, and strategic insight.

• Proven capability in building relationships, identifying business challenges, formulating marketing strategies, and confidently requesting business commitments.

• Established expertise in the digital advertising ecosystem, encompassing programmatic advertising, DSPs/SSPs, customer attribution, audience targeting, and emerging digital marketing trends.

• Strong skills in presentation, communication, and consultative selling.

• Excellent analytical, organizational, and time-management skills.

• Experience in translating campaign performance data into actionable recommendations for clients.

• Proficient in Microsoft Office and CRM platforms; familiarity with GA4, digital reporting tools, and attribution technologies is advantageous.

• Tech-savvy with a commitment to continually learning new platforms and products.

• Must hold a valid U.S. driver's license and maintain a clean driving record.

• Availability for occasional overnight travel is required.

🏝️ Benefits

• Comprehensive industry-leading training

• Cutting-edge products

• Supportive and collaborative leadership

• Exceptional opportunities for career advancement