Digital Media Specialist, Emerging Channels

This is a fully remote position, open to applicants in New York.

📋 Description

• Enhance efficiency within Lennar’s emerging channels, such as Zillow, BDX, Realtor.com, programmatic display, direct mail, OTT, and other pertinent advertising platforms.

• Keep the team focused and manage notes, next steps, and comprehensive follow-ups with divisions.

• Lead follow-ups related to advertising, including landing page creation, ad modifications, and consumer interaction.

• Assist in implementing marketing best practices and meeting operational requirements.

• Develop and refine an operational strategy that supports customer acquisition growth in new channels.

• Create processes like division task trackers, content approvals, and modifications to ad operations.

• Manage request intake from divisions and follow up on landing page and advertising inquiries and updates.

• Generate strategic workflows for emerging advertising and social media platforms.

• Collaborate with growth team members to enhance workflow efficiencies within social media tasks.

• Analyze and report on campaign outcomes using Google Analytics, Salesforce, and Tableau.

• Present strategic insights through PowerPoint presentations.

• Support A/B testing, evaluate outcomes, and suggest strategic subsequent steps.

• Oversee customer engagement with Lennar’s brand across platforms and coordinate follow-ups with HR, Legal, and divisions.

• Engage in team problem-solving and educate others on new channels and concepts.

⛳️ Requirements

• A bachelor's degree in Advertising, Marketing, Communications, Business, or equivalent relevant experience is required.

• At least 1 year of hands-on experience in digital marketing.

• Experience across multiple marketing channels is preferred.

• Capability to manage numerous detail-oriented tasks with overlapping deadlines.

• Proven success in managing performance-driven paid search campaigns and surpassing campaign objectives.

• Proficient in MS Excel, PowerPoint, and Word.

• Excellent communication and interpersonal abilities.

• Ability to listen and communicate professionally in both written and verbal formats.

• Skilled in multitasking and effectively prioritizing tasks based on opportunities and risks.

• Proactive in anticipating work requirements and executing tasks with minimal supervision.

🏝️ Benefits

• Medical, Dental, and Vision health insurance coverage.

• 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.

• Paid Parental Leave.

• Associate Assistance Plan.

• Education Assistance Program.

• Up to $30,000 in Adoption Assistance.

• Up to three weeks of vacation annually from the moment of hire.

• Holiday Leave.

• Sick Leave.

• Personal Day policies.

• New Hire Referral Bonus Program.

• Home Purchase Discounts.

• Everyone’s Included Day.

• Potential eligibility for bonuses.

• Potential eligibility for commissions.