Digital Marketing Web Specialist

This is a fully remote position, open to applicants in Alaska, +2 more states.

📋 Description

• Create and develop web pages and landing pages utilizing HTML, CSS, and JavaScript, ensuring your code is clean and maintainable.

• Design and manage page templates, layouts, and components within WordPress using the Divi builder.

• Convert Figma mockups and wireframes into responsive, pixel-perfect web pages for various devices and browsers.

• Write and publish content throughout the site, maintaining brand consistency, accuracy, and a unified voice.

• Maintain and advance our design system, including typography, color schemes, spacing, and reusable components.

• Guarantee accessibility, cross-browser compatibility, and mobile responsiveness for each page.

• Create and oversee landing pages, forms, CTAs, and email templates using HubSpot.

• Manage HubSpot CMS modules and theme elements that support our marketing initiatives.

• Assist in the integration of HubSpot and WordPress for efficient lead generation workflows.

• Supervise daily platform operations, including updates, content adjustments, and overall site maintenance.

• Implement on-page SEO best practices such as metadata, heading hierarchy, structured data, and image optimization.

• Utilize Generative Engine Optimization (GEO) strategies to ensure Ever.Ag content is accurately surfaced in AI-driven searches (ChatGPT, Google AI Overviews, Perplexity, etc.).

• Format content clearly and authoritatively with citation-friendly structures to enhance visibility in AI-generated responses.

• Track Core Web Vitals, page speed, and technical health using standard analytics and web tools.

• Conduct quality assurance across pages and campaigns to ensure accuracy and deliver a polished user experience each time.

• Develop wireframes, page layouts, and design prototypes in Figma.

• Enhance navigation, CTAs, and conversion pathways based on user behavior and data analysis.

• Collaborate with content and marketing teams to create visually engaging, on-brand digital experiences.

• Assist in the creative production of graphics, banners, and web visual assets.

• Work alongside demand generation, content, social, and design teams on web-driven campaigns.

• Coordinate with vendors and developers for infrastructure or complex feature developments.

• Aid in integrating websites from acquired companies into the Ever.Ag digital ecosystem.

⛳️ Requirements

• Bachelor's degree in web design, digital media, marketing, communications, or a related field, or equivalent practical experience.

• 2–4+ years of experience in web design, front-end development, or web authoring.

• Expertise in HTML, CSS, and JavaScript for web page creation and modification.

• Proficiency in designing and prototyping using Figma.

• Practical experience with WordPress and the Divi page builder, including page, template, and module creation and editing.

• Familiarity with HubSpot CMS, including landing pages, forms, CTAs, and email templates.

• Understanding of SEO principles and GEO strategies for enhancing AI-driven search visibility.

• Keen attention to layout, typography, and visual consistency — you have an eye for detail.

• Ability to juggle multiple projects and deadlines in a dynamic marketing environment.

• Experience with backend technologies (PHP, Python, or similar) is a plus.

🏝️ Benefits

• Clean code celebration

• Collaboration in a fast-moving environment