Digital Marketing Strategist

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Collaborate and consult with essential stakeholders and external agencies to create digital marketing campaign strategies and testing plans across Paid Search, Social, Display, Video, and Emerging channels.

• Evaluate performance data to uncover trends, insights, and opportunities for optimization.

• Provide guidance to third-party agencies in crafting performance marketing plans and enhancing budget and campaign effectiveness.

• Create performance presentations that summarize key outcomes for a range of audiences, from executive leadership to medical professionals.

• Perform audience research, competitive analysis, and market research to support strategic decisions.

• Work together with creative, content, and product teams to ensure campaigns are in line with brand messaging and business objectives.

• Implement and refine targeting strategies for demographic, behavioral, lookalike, and custom audiences.

• Manage tracking and tagging requirements, including UTMs, pixels, and conversion events, while coordinating with development teams as necessary.

⛳️ Requirements

• A bachelor's degree in marketing, business, or a related discipline.

• 3–5+ years of practical experience in managing multi-channel digital campaigns.

• Advanced proficiency in Google Ads and Microsoft Ads.

• Advanced proficiency in Meta advertising.

• Advanced proficiency with the Google Display Network and DSPs such as The Trade Desk and DV360.

• Capability to work with data, create reports, and convey insights to stakeholders.

• Familiarity with using AI tools for reporting, data analysis, and the development of presentations.

• Strong project management, organizational, and communication skills.

• Experience with Invoca or similar call-tracking platforms is preferred.

• Experience managing tracking/tagging requirements such as UTMs, pixels, and conversion events is preferred.

• Must be authorized to work full-time in the United States.

• Employment visa sponsorship is not available.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and career growth.

• Flexible work hours and remote working options.