Digital Marketer

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Convert marketing objectives and campaign needs into actionable digital delivery strategies.

• Take charge of the implementation plan across the website, CRM, automation, and analytics frameworks.

• Oversee dependencies, testing, approvals, and delivery in collaboration with Content, Sales, leadership, and technical partners.

• Administer and enhance the daily operations of the company website and CMS.

• Create, format, publish, and maintain landing pages, forms, calls to action, thank-you experiences, and follow-up journeys.

• Manage the daily operations and ongoing enhancements of HubSpot and the integrated CRM environment.

• Oversee lifecycle stages, contact properties, segmentation, lists, lead statuses, and data standards.

• Design and maintain workflows for lead capture, qualification, routing, follow-up, and internal notifications.

• Develop and manage automated email journeys, nurturing programs, and trigger-based communications.

• Track deliverability, engagement, and conversion metrics while implementing enhancements.

• Lead digital marketing measurement across the website, HubSpot, CRM, and email initiatives.

• Execute analytics, tags, events, conversion tracking, and UTM conventions.

• Create dashboards to monitor traffic, engagement, lead generation, funnel progression, and marketing impact.

• Provide regular reports on digital performance, insights, risks, and priority actions.

• Oversee or coordinate technical SEO tasks, including crawling, indexing, sitemaps, redirects, canonicals, structured data, and website errors.

• Assess website speed, mobile usability, and Core Web Vitals.

• Evaluate landing pages, forms, email journeys, and funnel stages to identify friction points and drop-offs.

• Execute structured conversion tests across page layouts, forms, calls to action, and journey stages.

• Maintain a prioritized optimization backlog and document test results and insights.

⛳️ Requirements

• Ideally possess 5–7 years of experience in digital marketing, marketing operations, CRM, lifecycle marketing, or a related field.

• Demonstrated hands-on ownership of HubSpot and CRM processes within a B2B context.

• Background in building and maintaining websites, landing pages, forms, and digital customer journeys via a CMS.

• Extensive experience in designing and managing email automation, nurturing workflows, segmentation, and lead-routing processes.

• Proven ability in implementing analytics, conversion tracking, dashboards, and campaign evaluations.

• Capable of managing digital projects from requirements gathering through to QA, launch, measurement, and optimization.

• Advanced knowledge of HubSpot, including CRM administration, lists, properties, workflows, forms, and reporting.

• Strong grasp of lead lifecycle management, segmentation, data hygiene, and Marketing-to-Sales transitions.

• Skillful in translating business needs into reliable automated workflows and operational processes.

• Experience in managing platform integrations and resolving data or workflow issues.

• Strong skills in documentation, quality assurance, and change management practices.

• Direct experience with modern CMS platforms such as HubSpot CMS, WordPress, or Webflow.

• In-depth knowledge of GA4, Google Tag Manager, Google Search Console, and dashboarding tools.

• Practical knowledge of HTML and CSS for troubleshooting and routine page-level modifications.

• Familiarity with technical SEO, structured data, redirects, indexing, and website performance.

• Experience with conversion optimization, testing methodologies, and funnel analysis.

• Ability to interpret complex data and convey clear commercial implications to non-technical stakeholders.

• Experience with HubSpot Marketing Hub and CRM or similar marketing automation and CRM solutions.

• Familiarity with Looker Studio or HubSpot reporting tools.

• Proficient in Microsoft Excel and/or Google Sheets for analysis, validation, and reporting tasks.

• Highly organized, analytical, and detail-oriented.

• Proactive in identifying issues and driving them to resolution.

• Capable of balancing technical precision, customer experience, and commercial objectives.

• Dependable, adaptable, and accountable for managed systems and processes.

🏝️ Benefits

• Medical insurance from day one for you + spouse (or parents if unmarried).

• Generous OPD coverage from doctor visits to all your medical requirements.

• Home office setup allowance.

• Internet allowance.

• Gym & wellness allowance.

• Regular team events and engagement activities.

• Diji Assist mental health and counseling support.

• Reimbursement for industry certifications.

• Flexible work options – home or office, wherever you can perform your best work.

• Rewards and recognition programs.

• Christmas and financial year-end celebrations.

• Compensation provided in Australian Dollars.