Digital Marketing Specialist – SEO, Social Media

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Formulate and implement a detailed SEO strategy aimed at boosting organic traffic and enhancing search rankings.

• Perform keyword analysis and pinpoint content opportunities aligned with customer search intent.

• Compose, revise, and publish SEO-optimized blog posts and website content.

• Enhance landing pages, blog entries, metadata, headings, and internal linking frameworks.

• Track keyword standings, website performance, and SEO metrics utilizing analytical tools.

• Regularly identify avenues for improving search visibility and lead generation.

• Oversee and maintain the company website using WordPress.

• Upload, format, and refresh website pages, blogs, and digital resources.

• Ensure that website content remains accurate, user-friendly, and optimized for SEO.

• Enhance website usability, page speed, layout, and conversion efficiency.

• Suggest and implement improvements to elevate the overall user experience.

• Investigate industry-related subjects and generate informative, engaging, and easily digestible content.

• Simplify complex information into accessible, reader-friendly articles.

• Establish a consistent flow of SEO-centric content that supports organic growth.

• Ensure all content is in harmony with the brand voice and marketing goals.

• Organize, create, and plan content for Facebook, Instagram, and LinkedIn.

• Produce captivating graphics, short videos, and reels.

• Create educational and awareness-driven content that fosters trust and engagement.

• Monitor social media platforms by addressing comments, messages, and community interactions.

• Develop visual assets using Canva.

• Design and disseminate email campaigns via Campaign Monitor or similar platforms.

• Segment audiences and assess campaign effectiveness.

• Assist with lead nurturing and marketing workflows using HubSpot (preferred but not required).

• Track and report on SEO, website, social media, and email marketing outcomes.

• Analyze campaign performance and propose enhancements.

• Utilize data-driven insights to optimize content, boost engagement, and enhance conversions.

⛳️ Requirements

• Demonstrated experience in SEO and content marketing.

• Strong grasp of on-page and technical SEO best practices.

• Experience in managing WordPress websites.

• Exceptional copywriting and content development abilities.

• Experience overseeing business social media accounts.

• Proficiency in Canva for crafting marketing materials.

• Familiarity with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar.

• Strong organizational abilities with the capacity to manage multiple projects autonomously.

• Outstanding written and verbal communication skills in English.

• Nice to Have: Experience within the NDIS, healthcare, disability, aged care, or community services sectors.

• Knowledge of HubSpot CRM.

• Familiarity with Campaign Monitor, Mailchimp, or similar email marketing platforms.

• Basic understanding of HTML/CSS.

• Experience in creating and editing short-form videos for social media.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work options.

• Opportunities for professional development and career growth.

• Collaborative and inclusive work environment.

• Health and wellness programs.