Digital Marketing Specialist – Part-Time, Virtual, NYC Education & Parenting Market

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and enhance a data-centric strategy for acquiring customers in key segments of the NYC parenting and education industries.

• Develop and oversee marketing materials, including short videos, images, and brand stories.

• Apply SEO best practices, perform keyword analysis, and enhance website content for improved organic search visibility.

• Manage and enhance the Instagram and YouTube platforms.

• Assess engagement metrics and modify strategies accordingly.

• Monitor and analyze performance across various channels and the effectiveness of SEO initiatives.

• Convert marketing and SEO insights into well-defined strategic plans.

⛳️ Requirements

• Proven track record in digital marketing within the NYC education and parenting domains.

• Strong focus on making decisions based on data.

• Advanced skills in multimedia content creation.

• A strong portfolio demonstrating expertise in video production, graphic design, and copywriting.

• Comprehensive understanding of the behaviors, trends, and priorities specific to the NYC parenting community.

• Application must include a resume, campaign case studies or portfolio items, and documentation of data-driven achievements.

🏝️ Benefits

• Flexible working hours: 10–30 hours per week.

• Adaptable, virtual work environment.

• Equal opportunity employer that values diversity.