Digital Marketing Specialist – Google, Meta Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, implement, oversee, and enhance campaigns on Meta Ads and Google Ads.

• Generate qualified leads for webinars, quizzes, assessments, and booking funnels.

• Construct and optimize targeting for affluent audiences aged 50 and above, including lookalike audiences and retargeting strategies.

• Proficient in managing email automation workflows, CRM transitions, and integration of booking processes.

• Track funnel metrics, such as Cost Per Lead (CPL), completed assessments, and scheduled sessions.

• Conduct A/B testing on creative assets, copy, audiences, and landing pages to enhance conversion rates.

• Ensure that campaigns comply with advertising regulations specific to financial services.

⛳️ Requirements

• Minimum of 3 years of experience in managing campaigns on Meta Ads and Google Ads.

• Google Ads certification or equivalent hands-on experience in managing Google Ads campaigns.

• Proven experience handling monthly ad budgets ranging from $1,500 to $7,000 or more.

• Experience with lead generation, quizzes, assessments, or webinar funnels.

• Strong background in tracking and reporting utilizing tools such as Facebook Pixel, GTM, GA4, and funnel metrics.

• Familiarity with CRM and marketing automation platforms, online scheduling tools, and integrations for lead funnels/systems.

• Background in financial services, wealth management, or a regulated sector.

🏝️ Benefits

• Fully Remote Work Environment

• 13th Month Salary

• Healthcare Coverage (HMO)

• Extensive Fringe Benefits Package

• Paid Service Incentive Lead (SIL)

• Paid Holidays in the Philippines

• Complimentary Learning and Development Programs