Digital Marketing Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop, implement, and enhance retention marketing initiatives across various channels, including email and some in-product messaging.

• Oversee customer lifecycle journeys to boost activation, engagement, and retention metrics.

• Analyze performance data and customer behavior to recommend enhancements.

• Discover opportunities to experiment with new lifecycle strategies that promote growth.

• Assist in the creation and execution of growth marketing experiments designed to enhance acquisition-to-retention conversion and customer lifetime value.

• Take ownership of and optimize acquisition channels, which include app listing optimization, website content, and landing pages.

• Manage and refine paid advertising campaigns across pertinent channels.

• Suggest new campaign concepts, segmentation strategies, or channel opportunities based on performance insights.

• Oversee and enhance growth-driven partnerships, which includes managing our affiliate program to boost engagement and revenue.

• Monitor the performance of partnership-driven initiatives and provide insights to enhance results and scale successful collaborations.

• Create and maintain help center and support materials, including articles, FAQs, and onboarding guides.

• Consistently assess and enhance marketing workflows, processes, and automation.

• Independently oversee small to mid-sized marketing projects, encompassing planning, execution, and reporting.

• Collaborate closely with teams such as product, partnerships, analytics, and creative to implement integrated campaigns.

⛳️ Requirements

• A minimum of 3 years of experience in lifecycle marketing and growth marketing.

• Proven track record in managing paid advertisements, email marketing, and marketing automation platforms.

• Strong analytical skills, with the capability to link marketing actions to customer behavior and return on investment.

• Experience in independently managing marketing projects and timelines.

• Exceptional communication and collaboration abilities.

🏝️ Benefits

• Flexible PTO policy.

• Comprehensive benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees.

• 401(k) retirement plan with an employer match to support your long-term financial objectives.

• Opportunities for career development and growth.

• A collaborative and inclusive workplace culture.

• Chance to influence and develop a dynamic startup.