Digital Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Implement daily campaigns across various paid digital channels, including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display, and programmatic retargeting for the GRC portfolio.

• Oversee and enhance budget distribution across paid channels to boost pipeline contributions, manage cost per lead, and maximize return on ad spend, providing regular updates to senior leadership.

• Assist in organic social media efforts on LinkedIn and other relevant platforms by collaborating on a content calendar with the content and brand teams to expand audience reach, enhance engagement, and elevate GRC brand visibility.

• Create, test, and refine campaign creatives, audience targeting, and landing page experiences to increase conversion rates throughout the funnel, from initial click to marketing qualified lead.

• Track the performance of paid channels in relation to evolving buyer behavior influenced by AI search, including monitoring interactions of AI-referred traffic with paid touchpoints and reporting observations to senior team members.

• Collaborate with the Marketing Operations team to ensure precise UTM tracking, attribution, and reporting across all paid and social channels; maintain accurate funnel data in HubSpot and Salesforce.

• Work together with Revenue Marketing teams to synchronize paid programs with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC.

• Assist the broader Digital and AI Visibility team in implementing GEO and AEO content distribution strategies, including the promotion of answer-first content and thought leadership assets through paid amplification.

• Perform regular competitive analysis across paid search and social media to uncover gaps and opportunities, sharing insights and recommendations with the team.

• Keep up-to-date with platform changes, AI-driven ad automation features, and emerging digital channels; proactively share observations and suggestions with the team.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in paid digital marketing within a B2B SaaS or technology company, with a proven record of executing multi-channel campaigns that meet pipeline objectives.

• Strong platform experience with Google Ads and LinkedIn Campaign Manager; familiarity with Microsoft Ads is a plus.

• Experience in supporting both organic and paid social media programs in a B2B context, with a solid understanding of how LinkedIn enhances brand visibility and demand within enterprise and mid-market audiences.

• Strong analytical skills; comfortable with performance dashboards, interpreting attribution data, and clearly presenting findings to senior stakeholders.

• Experience utilizing HubSpot and Salesforce for lead tracking and funnel reporting; knowledgeable about GA4 and UTM attribution best practices.

• Awareness of the impact of AI on digital discovery and buyer behavior, including trends related to AEO, GEO, and zero-click searches and their effects on paid channel strategies.

• Highly organized and self-motivated, capable of managing multiple campaigns simultaneously and collaborating effectively across different time zones within a globally distributed team.

• Preferred experience in GRC, compliance, risk, or enterprise SaaS; a genuine curiosity for the industry and the ability to quickly acquire subject matter expertise is essential.

• Must possess fluency in English, both written and spoken.

🏝️ Benefits

• Health insurance

• Paid time off

• Flexible work arrangements

• Professional development