Digital Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of and manage email marketing calendars for various brands.

• Act as the key coordinator for campaign timelines, ensuring that inter-departmental dependencies are met on time.

• Align campaign timelines with teams in Category Management, Pricing, Creative, eCommerce, Analytics, and Marketing to guarantee campaign readiness for launch.

• Assist in the planning, quality assurance, scheduling, and execution of email campaigns.

• Track campaign performance and report on essential email marketing KPIs.

• Aid in promotional, retention, lifecycle, and automated email marketing projects.

• Evaluate campaign results and suggest strategies for enhancing engagement, conversion, and revenue performance.

• Support A/B testing initiatives and continuous email optimization efforts.

• Keep campaign documentation and workflows updated.

• Oversee and expand affiliate marketing programs for various brands.

• Serve as the main daily contact for affiliate partners, publishers, and affiliate networks.

• Cultivate strong relationships with affiliate partners and pinpoint opportunities to boost performance.

• Actively seek out, recruit, and onboard new affiliate partners, publishers, influencers, and strategic collaborations.

• Organize promotional opportunities and campaign execution with affiliate partners.

• Ensure that affiliates receive creative assets, campaign information, and promotional calendars promptly.

• Monitor affiliate partner performance, revenue contributions, and overall return on investment.

• Analyze affiliate performance data to uncover growth opportunities.

• Foster affiliate program growth through outreach, relationship-building, and promotional opportunities.

• Generate weekly and monthly affiliate reports.

• Assist in the planning, execution, and optimization of paid media campaigns across digital platforms.

• Track campaign performance and offer recommendations to enhance ROAS, CPA, CTR, conversion rates, and revenue.

• Collaborate with internal teams and external partners on campaign requirements, audience targeting, and creative assets.

• Create creative briefs and campaign requirements for designers, copywriters, and external partners.

• Analyze campaign outcomes and identify avenues for performance improvement.

• Conduct competitor analysis and promotional research to discover new opportunities.

• Review creative and messaging effectiveness and provide suggestions for future campaigns.

• Offer messaging recommendations based on audience behavior, promotional strategies, and campaign results.

• Ensure consistent campaign messaging across email, affiliate, paid media, and website channels.

• Prepare performance reports and insights for marketing leadership.

• Coordinate website marketing initiatives, landing pages, and promotional campaigns with internal teams.

• Assess website campaign performance and identify ways to enhance customer engagement and conversions.

• Analyze customer journeys across email, affiliate, paid media, and website channels.

• Participate in planning sessions for new campaigns, promotions, and digital initiatives.

• Support testing initiatives and provide recommendations informed by campaign performance data.

• Track and report on key performance indicators, including: Email marketing performance, Affiliate revenue and partner performance, Paid media performance, Website engagement and conversion metrics, Campaign performance.

• Prepare weekly and monthly performance summaries.

• Identify trends, opportunities, and areas for optimization.

• Detect underperforming campaigns and suggest improvements based on data analysis.

• Support testing initiatives across email, affiliate, paid media, and website campaigns.

• Help develop testing strategies to enhance campaign performance over time.

• Maintain tracking and reporting documentation for campaigns.

• Provide actionable recommendations based on performance metrics.

• Utilize AI tools to assist in campaign analysis, competitive research, reporting, and generating customer insights.

• Apply critical thinking and business judgment to validate recommendations and findings.

⛳️ Requirements

• Minimum of 3 years of experience in digital marketing, particularly in email marketing, affiliate marketing, and performance marketing.

• Experience in eCommerce and social media marketing is a valuable asset.

• Proven experience in building, scheduling, quality assurance, and deploying email campaigns using platforms like Klaviyo, Mailchimp, or similar.

• Experience in supporting or managing affiliate marketing programs and publisher relationships.

• Familiarity with affiliate platforms and networks such as Impact, Awin, Minty, ShareASale, Refersion, or similar.

• Experience in supporting paid media campaigns and performance reporting.

• Experience with website campaigns, landing pages, promotional launches, or conversion-driven marketing initiatives.

• Ability to manage multiple brands, campaigns, or client accounts simultaneously.

• Strong analytical abilities to convert data into actionable insights.

• Excellent project management and organizational skills.

• Proficient written and verbal communication skills in English.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options