Digital Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Implement Uneekor's customer lifecycle marketing strategy through email marketing, customer education, content creation, and digital engagement initiatives.

• Manage the daily email marketing strategy utilizing tools such as Klaviyo.

• Construct, oversee, and enhance automated customer lifecycle flows.

• Create customer segmentation strategies to boost engagement, retention, and conversion rates.

• Organize email calendars for promotions, product launches, software releases, and various company initiatives.

• Conduct A/B testing and refine campaigns based on performance metrics.

• Track performance on ecommerce, websites, email campaigns, and reseller sites while providing suggestions for improvements.

• Collaborate with Customer Experience, Product Management, and Engineering to develop customer education journeys.

• Convert support documentation, FAQs, setup guides, release notes, and product updates into customer-facing communications.

• Oversee Uneekor's blog strategy and maintain the editorial calendar.

• Research, write, edit, and publish blog content centered on golf technology, simulator ownership, product education, company updates, and industry trends.

• Manage content contributions from internal teams.

• Arrange product photography, lifestyle shoots, video production, and other creative assets.

• Assist in product launches by ensuring timely completion and delivery of marketing assets.

• Organize and maintain libraries of marketing assets.

• Publish and update website content using Shopify and Sanity CMS.

• Assist with landing page creation, promotional updates, merchandising initiatives, website enhancements, and customer experience projects.

• Monitor email marketing and customer engagement metrics and contribute to lifecycle marketing reporting efforts.

• Aid SEO initiatives through content optimization and adherence to best practices.

• Collaborate with internal departments, external marketing agencies, and creative partners on launches, campaigns, and customer communications.

• Support additional Digital Commerce initiatives as business needs evolve.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, digital marketing, or a related field is preferred.

• 2–5 years of experience in digital marketing, email marketing, ecommerce marketing, or content marketing.

• Proficiency with email marketing platforms like Klaviyo, HubSpot, or similar marketing automation tools.

• Strong written communication, copywriting, and proofreading abilities.

• Experience managing content calendars and coordinating cross-functional marketing projects.

• Excellent organizational skills with the capacity to juggle multiple projects at once.

• Keen attention to detail and the ability to meet deadlines in a fast-paced environment.

• Shopify ecommerce experience is preferred.

• Familiarity with Sanity CMS or other headless content management systems is a plus but not mandatory.

• Basic understanding of SEO best practices is preferred.

• Experience with Google Analytics (GA4) or similar analytics platforms is an advantage.

• Background in coordinating creative projects, photography, or video production is a plus.

• Knowledge of golf or a strong passion for the game is highly preferred.

• Self-driven with a sense of ownership and accountability.

• Highly organized with strong project management skills.

• Excellent communication and collaboration across functions.

• Ability to think creatively and make data-driven decisions.

🏝️ Benefits

• Highly competitive salary.

• Performance-based incentives.

• Comprehensive benefits package designed to promote health, flexibility, and long-term success.

• Equal employment opportunity workplace.

• Accommodation support for disabilities or special needs.