Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute social media strategies aimed at enhancing brand visibility and interaction.

• Generate captivating content for platforms such as Facebook, Instagram, Twitter, and LinkedIn.

• Oversee social media channels and promptly address comments and inquiries.

• Evaluate social media performance metrics to pinpoint opportunities for enhancement.

• Keep abreast of the latest trends and best practices in social media marketing.

• Compose blog posts, articles, website copy, press releases, and other promotional materials.

• Conduct research on relevant subjects to guarantee content accuracy.

• Optimize content for search engines by incorporating pertinent keywords.

• Collaborate with team members and subject matter experts to produce high-quality content.

• Review and refine written materials through editing and proofreading.

• Plan and implement email marketing initiatives.

• Develop customized email content.

• Segment email lists based on demographics, interests, and previous interactions.

• Create email templates utilizing HTML/CSS or email marketing software.

• Perform A/B testing on subject lines, designs, and calls to action.

• Track metrics such as open rates, click-through rates, conversions, and unsubscribes.

• Analyze data and customer insights to enhance campaign effectiveness.

• Ensure compliance with email privacy laws, including obtaining consent and providing unsubscribe options.

• Meet deadlines and quality expectations while adjusting priorities as necessary.

• Maintain professional communication with staff, visitors, healthcare professionals, marketers, and the general public.

• Participate in mandatory training sessions, supervisions, weekly meetings, coverage responsibilities, and special projects.

• Report any immediate safety risks.

• Adhere to company policies regarding ethics, conduct, conflicts of interest, and compliance.

• Stay informed about relevant federal, state, and GMH regulations.

• Assist in compliance-policy training and assessments.

• Carry out other related duties as assigned.

⛳️ Requirements

• Minimum age of 18 years.

• Bachelor's degree in business, marketing, or a related field is preferred.

• Familiarity or experience in Mental Health and Substance Use Disorder Treatment.

• Strong interpersonal, customer service, verbal, and written communication skills.

• Knowledge of digital marketing strategies across various channels.

• Experience with email marketing tools and social media management platforms.

• Creative mindset with a keen attention to detail.

• Ability to excel in a fast-paced, high-volume work environment.

• Strong verbal and written communication skills along with professional teamwork capabilities.

• Self-motivated individual with a sense of professional urgency and reliable follow-through.

• Proficient computer skills and a willingness to learn new software programs, systems, and applications.

• Successful completion of a thorough background check, MVR screen, and drug screening.

• Capability to manage multiple tasks with minimal supervision while meeting deadlines and quality requirements.

• Willingness to work evenings, nights, and weekends, with the flexibility to adjust schedules as needed.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and training.

• Flexible work schedule with potential for remote work.

• Supportive work environment with a strong focus on team collaboration.