Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research, develop, implement, optimize, and analyze paid social and search engine marketing initiatives across various ad accounts and platforms.

• Oversee campaigns utilizing Google Ads, Meta Ads, Nextdoor Ads, MNTN Ads, LinkedIn Campaign Manager, and other digital advertising platforms.

• Establish, monitor, and assess conversion tracking through Google Tag Manager and Google Analytics.

• Identify, create, and assess social media and search engine marketing strategies for both B2B and B2C audiences.

• Build and sustain Pivot’s and clients’ social media presence through strategic planning, content creation, and organic social publication.

• Conduct audits of social media and/or search engine marketing and offer strategic recommendations.

• Stay updated on emerging digital trends relevant to the effectiveness of social media and search engine marketing.

• Cultivate expertise in generative search optimization and AI-driven marketing tools, including the influence of ChatGPT and similar technologies on search behavior and content strategies.

• Create educational materials for the Pivot team.

• Engage in creative brainstorming and contribute to the strategy for digital marketing campaigns and client initiatives.

• Execute additional tasks as assigned.

• Provide an outstanding client experience while assisting Pivot and its clients in enhancing brand awareness, deepening customer engagement, and achieving measurable business outcomes.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or a related discipline; or an equivalent combination of education and relevant professional experience.

• A minimum of 2 years of professional experience in paid social media and/or Google Ads is required.

• Strong understanding of social media platforms, including Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok, Nextdoor, and YouTube.

• Capability to navigate both the creative and analytical aspects of social media content development and publication.

• Preferred knowledge and foundational understanding of SEO audits, optimization, and reporting.

• Experience managing multiple clients simultaneously.

• Solid understanding of customer and market dynamics and requirements.

• Proven track record of building strong relationships with clients.

• Exceptional grammar and professional writing skills.

• High level of accuracy and attention to detail.

• Effective communication skills with other departments.

• Experience with non-profits is an advantage.

• Ability to convey a clear message.

• Skills in encouraging and persuading clients to explore new ideas.

• Ability to advocate for ideas effectively.

• Must have access to a reliable internet connection and a quiet, distraction-free environment.

🏝️ Benefits

• Remote office environment.

• Occasional travel may be necessary, up to 5%.

• Access to a reliable internet connection and a quiet, distraction-free workspace.