Digital Marketing Specialist

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and Enhance Digital Content: Generate high-quality content that aligns with brand standards across email, website, social media, and various digital platforms, while also designing and producing print and digital materials that reflect the local market's tone and flair.

• Oversee Social Media Presence & Community Engagement: Manage local social media channel placements and foster ongoing community-building initiatives to enhance the local market's visibility.

• Propel Paid Media & Lead Generation: Design and optimize paid advertising campaigns utilizing SEO and performance marketing tools, while making use of Hubspot tools for lead generation and targeted follow-ups.

• Analyze & Enhance Marketing Performance: Monitor and report on performance analytics related to digital strategies, employing data-driven insights to consistently refine and elevate marketing effectiveness.

• Keep Abreast of Industry Trends: Remain informed about the latest developments in marketing and digital trends to ensure that strategies remain competitive and relevant.

• Undertake additional duties and responsibilities as needed within the Nedap US Livestock team from time to time.

⛳️ Requirements

• A bachelor's degree in Digital Media, Marketing, Advertising, Communications, or Business.

• A minimum of 3 years of pertinent work experience (or at least 5 years of relevant experience in place of a degree focus).

• Ability to work remotely, with a preference for candidates located in the midwestern U.S.

• Occasional domestic and international travel (<10%) may be necessary.

• Candidates must possess a valid U.S. driver’s license and be eligible for employment in the U.S.

• Extended Desk Work: Prolonged periods of sitting at a desk and using a computer, necessitating good posture and ergonomic practices.

• Lifting requirements: must be capable of occasionally lifting and carrying items weighing between 15-30 pounds.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work environment with remote working options.

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development and continued education.

• Generous paid time off and holiday schedule.