Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire digital presence and demand generation function to foster business growth and enhance brand visibility.

• Design and implement digital marketing campaigns utilizing your expertise in content strategy, SEO, paid media, social media channels, and online marketing.

• Optimize a streamlined budget through the use of AI and marketing automation tools such as Account Engagement (formerly Pardot).

• Collaborate closely with cross-functional teams to ensure that campaigns are in alignment with strategic business goals.

• Leverage Google Analytics, Google AdWords, and strong analytical capabilities to track and improve performance.

• Keep abreast of the latest trends and evaluate success based on pipeline contribution, lead generation, and enhanced conversion rates.

⛳️ Requirements

• A minimum of 3 years of practical digital marketing experience in a B2B setting, with direct responsibility for demand generation outcomes.

• Proven track record with LinkedIn Ads and Google Ads — not merely familiarity, but experience in campaign setup, optimization, and ROI analysis.

• Familiarity with a marketing automation platform (like Pardot, HubSpot, Marketo, or a comparable tool).

• Solid understanding of SEO principles: keyword research, on-page optimization, and analytics interpretation.

• Proficient in Google Analytics (GA4) with a comfort level in generating reports from raw data.

• Excellent written communication skills — capable of crafting engaging ad copy, compelling email subject lines, and social media posts independently.

• Ability to juggle multiple campaigns concurrently without sacrificing attention to detail or performance.

• Comfortable operating in a lean environment where you manage your function from start to finish.

• Preferred Qualifications:

• Experience in marketing technology or cybersecurity products or services.

• Knowledge of IAM concepts (identity governance, PAM, zero trust, CIAM) — while not needing to be a practitioner, you should be able to learn quickly.

• Familiarity with Salesforce CRM (Sales Cloud) and an understanding of the MQL-to-SQL handoff process.

• Direct experience using AI tools (such as ChatGPT, Claude, Jasper, or similar) in marketing workflows for content drafting, campaign ideation, and competitive research.

• Experience managing freelance or contractor relationships through platforms like Upwork or similar.

• Familiarity with webinar platforms (e.g., BrightTalk, ON24, Zoom Webinars).

• Experience with tools such as Canva, scheduling applications, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, and Salesforce Account Engagement (Pardot).

🏝️ Benefits

• Equal employment opportunity (EEO) for all individuals.

• Reasonable accommodations for qualified individuals with disabilities.