Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the daily execution and enhancement of global paid media campaigns across platforms such as LinkedIn, Google, Meta, and emerging advertising channels.

• Strategically plan, launch, and fine-tune campaigns from start to finish, focusing on audience targeting, campaign setup, creative experimentation, bidding strategies, budget management, and performance evaluation.

• Track campaign performance against budgetary constraints and pipeline objectives, actively identifying potential risks and adjusting strategies to optimize outcomes.

• Collaborate closely with the Creative team to produce high-impact ad creatives and consistently test new messaging, formats, and concepts.

• Utilize AI tools and audience enrichment platforms like Clay to enhance targeting, automate workflows, and boost team productivity.

• Work in partnership with Marketing Operations to ensure precise conversion tracking, attribution, and pipeline reporting.

• Assess campaign performance and deliver actionable insights and recommendations to marketing leadership and executive stakeholders.

• Explore new advertising channels, formats, and growth opportunities to ensure Cresta remains at the forefront of evolving buyer behavior.

• Collaborate across functions with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to implement integrated campaigns.

⛳️ Requirements

• A minimum of 3 years of experience in managing paid media or digital marketing initiatives within B2B SaaS or rapidly growing technology firms.

• Practical experience in managing campaigns on LinkedIn Ads, Google Ads, and other paid media platforms.

• A proven history of optimizing campaigns based on pipeline, revenue, and ROI objectives—not solely on traffic or lead generation.

• Experience in managing campaign budgets, reporting on performance, and making data-driven optimization choices.

• Strong analytical abilities with experience in using reporting and analytics tools such as GA4, Looker, or comparable platforms.

• Familiarity with CRM and marketing automation platforms like Salesforce and HubSpot.

• Excellent project management and cross-functional collaboration skills, with the ability to handle multiple priorities in a fast-paced setting.

• A strong interest in utilizing AI tools to enhance marketing execution, foster experimentation, and improve operational efficiency.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance options tailored to you and your family.

• Flexible PTO to allow you to take the time you need, when you need it.

• Paid parental leave for all new parents welcoming a child.

• Retirement savings plan to assist you in planning for your future.

• Budget for a remote work setup to help you establish a productive home office.

• Monthly wellness and communication stipends to keep you connected and balanced.

• In-office meal program and commuter benefits provided for onsite employees.