Digital Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Maintain and enhance website content, landing pages, user experience, and conversion pathways for the company.

• Design and implement both organic and paid search strategies to boost visibility, drive traffic, and generate leads.

• Plan, create, schedule, and oversee content across the company's social media channels.

• Coordinate the development of blog articles, website content, and various digital assets.

• Assist in executing integrated digital marketing campaigns across a range of channels.

• Monitor, analyze, and report on website traffic, campaign outcomes, SEO rankings, and social media engagement metrics.

• Optimize digital content utilizing SEO best practices, keyword strategies, and insights into the target audience.

• Collaborate across departments with sales, recruiting, operations, and leadership teams.

• Ensure that all digital marketing materials adhere to the company's branding and messaging standards.

• Oversee digital marketing tools and platforms, including website CMS, social media scheduling tools, analytics platforms, and advertising accounts.

• Remain informed on digital marketing trends, search engine updates, emerging platforms, and industry best practices.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, business, or a related field is preferred.

• A minimum of 4 years of experience in digital marketing, social marketing, or related content marketing roles.

• Practical experience managing websites and CMS platforms (e.g., WordPress).

• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.

• Experience in managing corporate social media accounts and formulating engaging content strategies.

• Exceptional writing, editing, proofreading, and design abilities for blogs, web copy, and social media content.

• Familiarity with email marketing and marketing automation tools is advantageous.

• Strong analytical abilities to interpret performance data and provide data-driven recommendations.

• Excellent project management, organizational, and time management skills.

• Strong communication and collaboration skills with a mindset geared towards cross-functional teamwork.

🏝️ Benefits

• Medical, Dental, Vision, Disability, and Life Insurance coverage available.

• Opportunity to work remotely within the United States.

• Paid holidays, vacation, and birthday PTO.

• Company-sponsored personal wellness plan.

• Home office equipment provided.