Digital Marketing, Social Media Coordinator

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and coordinate content across platforms such as Instagram, TikTok, LinkedIn, Pinterest, and emerging channels.

• Develop and modify content utilizing tools like Canva, CapCut, Descript, and AI technologies.

• Compose captions and assist with strategic content planning.

• Schedule and publish content in accordance with approved content calendars.

• Track engagement metrics and respond to comments, messages, and inquiries.

• Foster community engagement across all social media platforms.

• Keep an eye on trends and pinpoint content opportunities.

• Aid in the execution and optimization of Meta advertising campaigns.

• Support initiatives related to affiliate marketing.

• Implement promotional campaigns, product launches, and seasonal marketing efforts.

• Create, schedule, and report on EDM campaigns.

• Maintain marketing calendars and ensure campaign workflows are up to date.

• Assist in lead generation and customer acquisition strategies.

• Update and enhance Shopify websites.

• Upload products, landing pages, blogs, and promotional materials.

• Execute upsell and cross-sell strategies.

• Aid in website conversion optimization activities.

• Ensure websites are accurate, current, and in line with brand guidelines.

• Monitor website performance and suggest improvements.

• Keep the Ecommerce Equation Clarity Sheet up to date.

• Provide weekly and monthly reports on:

• - Sales performance

• - Subscription performance

• - Meta advertising performance

• - Email marketing performance

• - Social media performance

• - Website performance

• Offer actionable insights and recommendations.

• Track campaign performance against set KPIs.

• Address customer inquiries across email, social media, and website channels.

• Manage customer feedback and online reviews effectively.

• Escalate customer issues when necessary.

• Provide a positive and professional customer experience across all interaction points.

• Leverage AI tools to enhance marketing productivity and the quality of outputs.

• Utilize AI for content creation, copywriting, brainstorming, and research purposes.

• Employ AI in reporting, data analysis, and gaining performance insights.

• Identify chances to automate repetitive tasks and workflows.

• Stay informed about emerging AI technologies and propose new tools and efficiencies.

• Ensure that all AI-generated content is accurate, aligns with the brand, and serves its intended purpose.

⛳️ Requirements

• Strong expertise in AI tools such as ChatGPT, Claude, Gemini, or equivalent platforms.

• Proven ability to utilize AI for enhancing marketing productivity and execution.

• Experience in managing social media accounts for consumer brands.

• Proficient in Canva.

• Familiarity with CapCut and/or Descript.

• Experience working with Shopify.

• Excellent written and verbal communication skills in English.

• Strong analytical and reporting capabilities.

• Exceptional organizational and time management skills.

• Ability to work autonomously and meet deadlines.

• Keen attention to detail.

• Experience with Meta Ads Manager.

• Familiarity with Klaviyo or similar email marketing platforms.

• Background in FMCG, food, beverage, or eCommerce sectors.

• Understanding of affiliate marketing programs.

• Basic graphic design skills.

• Experience in photography, videography, or content production.

• Experience collaborating with offshore or remote teams.

🏝️ Benefits

• Flexible remote work arrangement.

• Operating hours aligned with AU Business Hours.