Digital Marketing Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete publishing process of website content, which encompasses campaigns, landing pages, product pages, resource materials, and updates related to legal or compliance matters.

• Manage and revise website content using WordPress and associated digital platforms.

• Organize and implement both scheduled and spontaneous website updates while ensuring precision, consistency, and compliance with publishing standards.

• Handle incoming publishing requests and prioritize tasks across multiple concurrent projects and stakeholders.

• Collaborate with internal teams, developers, designers, agencies, and contractors to ensure timely and effective content delivery.

• Maintain content hygiene on the website through regular audits, page refreshes, content removals, and unpublishing efforts.

• Execute and verify redirects, assist with URL management, and uphold internal linking structures.

• Detect and rectify issues related to content quality, broken links, outdated information, and user experience challenges.

• Aid website governance efforts by keeping documentation, publishing standards, and operational processes up to date.

• Ensure all website modifications adhere to established SEO, accessibility, and user experience best practices.

• Implement on-page SEO improvements, including updates to metadata, enhancements to page structure, internal linking, redirects, and alignment of keywords.

• Assist in the execution of SEO, GEO, and AI-driven content discoverability initiatives as outlined by digital marketing leadership.

• Contribute to website testing, analytics validation, and initiatives aimed at conversion optimization.

• Support the implementation and validation of analytics tracking, tags, forms, and measurement criteria.

• Monitor website performance metrics and identify opportunities for enhancements related to content discoverability, engagement, and user experience.

• Collaborate with Marketing, Product Marketing, Creative, Legal, agencies, and external vendors to coordinate website updates and digital projects.

• Track requests, timelines, deliverables, and dependencies utilizing project management and ticketing systems.

• Communicate project status, risks, and completion timelines to stakeholders.

• Develop and maintain process documentation, publishing guidelines, and operational manuals.

• Utilize automation and AI-driven tools to boost efficiency, streamline workflows, and improve execution quality.

• Participate in continuous improvement initiatives that enhance website operations, content management processes, and digital marketing effectiveness.

⛳️ Requirements

• A minimum of 2 years' experience in digital marketing, web content management, marketing operations, content operations, or a related area.

• Practical experience with WordPress or a comparable content management system.

• Basic knowledge of HTML, CSS, website architecture, and content publishing workflows.

• Familiarity with analytics platforms such as Google Analytics, Google Tag Manager, Google Search Console, or similar.

• Understanding of SEO principles, best practices for on-page optimization, and website governance standards.

• Experience in supporting website updates, content publishing, quality assurance testing, or digital marketing operations.

• Excellent organizational, communication, and project management capabilities with the ability to handle multiple priorities.

• Strong attention to detail and a commitment to accuracy.

• Proven ability to learn and apply new technologies, tools, and concepts in digital marketing.

🏝️ Benefits

• Medical, dental, and vision benefits: Affordable healthcare plans and company HSA contributions, starting on Day 1.

• A 6% 401(k) match.

• Competitive time off package including 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; after 3 years of service, PTO increases to 22 days, and after 5 years it increases to 25 days.

• 12 weeks of primary caregiver leave and 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance equal to 2x salary.

• Access to the Calm app and the Employee Assistance Program.

• $65/month remote work stipend for internet.

• Culture and team-building activities.

• Tuition assistance.

• Opportunities for career development.

• Charitable contribution match up to $250 per year.