Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead Docker’s paid media strategy and implementation across paid search, paid social, display, and programmatic channels, primarily utilizing LinkedIn and Google, focusing on quarterly pipeline and efficiency goals rather than just lead volume.

• Manage audience and ABM targeting comprehensively: first-party and install-base audiences, matched target-account lists, function, seniority, and title targeting, suppression, and retargeting, all aligned with Docker’s enterprise ICP.

• Oversee the measurement and attribution framework: platform conversion tracking (LinkedIn Insight Tag and CAPI, Google Enhanced Conversions), offline conversion import, and closed-loop reporting through Salesforce to ensure expenditure aligns with sourced and influenced pipeline. Report on pipeline quality rather than solely on cost per lead.

• Directly manage paid search: ad-group and keyword structure, negative-keyword management, bid strategy, and spend optimization, ensuring no payment for terms where Docker already ranks organically.

• Control budget allocation and return on ad spend across various channels, continually testing and reallocating towards high-performing programs while judiciously pausing ineffective initiatives.

• Ensure the quality of landing pages and conversion paths in collaboration with Web and Marketing Operations: campaign-specific destinations, functional forms and CTAs, and A/B testing for creative, audiences, and pages.

• Act as the strategic liaison for Docker’s paid media agency. Provide direction, briefs, GTM context, ICP, and audiences; oversee quality assurance of their work; and hold the agency accountable for results.

• Collaborate with Integrated Campaigns and Product Marketing to execute Tier 01 product launches and ABM initiatives through paid media, ensuring appropriate assets, messaging, and destinations for each audience and buying stage.

• Develop and maintain performance dashboards utilizing advanced attribution, and take charge of paid media reporting and quarterly business reviews for Growth Marketing and marketing leadership.

• Keep paid programs aligned with Docker’s product developments and positioning, updating or phasing out creative and offers as the portfolio and messaging evolve.

• Collaborate with Marketing Operations on tracking, lead routing, and data integrity across all paid initiatives.

⛳️ Requirements

• A minimum of 5 years in B2B paid media, performance marketing, or digital demand generation, preferably within a PLG and sales-led SaaS organization.

• Proven hands-on experience in building and optimizing LinkedIn Ads and Google Ads (Search) at scale across multiple paid channels; experience with Reddit, display, or programmatic is a bonus.

• Extensive experience running paid media across various regions (NAMER, EMEA, and APAC): geo-targeting, region-specific audience strategy, and localized campaigns that perform effectively in-market. This is essential for the role.

• Demonstrated accountability for pipeline and efficiency targets, rather than just activity or cost-per-lead metrics. You should be able to explain your spend and how it correlates to sourced and influenced pipeline.

• Proven track record in developing and managing a structured channel and experimentation framework: clear hypotheses, well-designed tests, statistically robust analyses, and budget reallocation based on outcomes.

• Strong skills in measurement and attribution: closed-loop Salesforce reporting, offline conversion import, platform conversion APIs, and the ability to differentiate between genuine pipeline quality and vanity metrics.

• Experience in ABM targeting: matched account lists, first-party audiences, function, seniority, and title targeting, suppression, and account engagement reporting.

• Experience in agency management. You provide direction, equip the agency for success, and ensure quality assurance rather than merely outsourcing the function.

• Comfortable taking direct ownership of paid search, not limited to paid social.

• Proficiency with the modern paid and measurement stack: Salesforce, marketing automation tools (e.g., Marketo or HubSpot), an ABM platform (e.g., 6sense), and GA4.

• Preferred experience with developer-adjacent or technical audiences, and familiarity with fast-growing AI companies is a significant advantage. A background in containers, cloud infrastructure, AI, or open source is beneficial.

• A builder-operator who takes ownership of strategy while remaining closely engaged with account performance to understand what resonates and what requires adjustment.

🏝️ Benefits

• Freedom & flexibility; adapt your work schedule to fit your lifestyle.

• Designated quarterly Whaleness Days plus an end-of-year Whaleness break.

• Home office setup; we prioritize your comfort while you work.

• 16 weeks of paid parental leave (after 6 months of employment).

• Technology stipend equivalent to $100 USD net/month.

• PTO plan that encourages you to take time for activities you enjoy.

• Training stipend for conferences, courses, and classes.

• Equity; as a growing start-up, we want all employees to share in the company’s success.

• Docker swag.

• Medical benefits, retirement, and holiday policies vary by country.

• Remote-first culture, with offices located in Seattle and Paris.